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Scoop.it!
Here is a quick roundup of some of the latest happenings in the social media world. 
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Tepozotlan Fatii's curator insight,
October 23, 2016 12:52 PM
Las aplicaciones de la web 2.0 y su aplicación en las aulas.
La Web 2.0 ha dado el impulso definitivo a educadores y estudiantes hacia una educación más participativa, colaborativa, una educación 2.0, de la que forman parte las tecnologías y la colaboración. Con los actuales medios tecnológicos cada uno de los miembros que lo componen tiene una mayor accesibilidad a la información, lo que permite aportar nuevos puntos de vista que enriquecen la relación y contribuyen a construir un conocimiento nuevo, cooperativo, adaptado a las necesidades y particularidades de cada grupo, que con toda probabilidad serán diferentes a las del curso anterior. Un ejemplo claro seria la plataforma de YouTube que es un sitio audio visual donde te puedes apoyar buscando un sin fin de información pero siendo atractiva por la forma que es en video, pero no solo es obtener si no también compartir para otros usuarios. YouTube se encuentran a la disponibilidad del público millones de vídeos constituyendo la mayor biblioteca multimedia del mundo alimentada por el usuario quien se registra de manera gratuita, no es necesario registrarse para ver los vídeos pero sí para tener su entorno personalizado, suscribirse a canales de información o subir sus propios vídeos. También es una herramienta de aprendizaje ya que muy útil en las aulas pues permiten la divulgación del trabajo desarrollado en la escuela. La posibilidad de administración en grupo contribuye a favorecer el trabajo colaborativo, pero a la vez insta a crear y fortalecer el liderazgo de profesores y alumnos. Asimismo, esta herramienta en manos de los docentes sirve para acercarse a los estudiantes, al contener la potencialidad de convertirse en una sala de clases funcional.
Las redes sociales son herramientas útiles para que un grupo de personas puedan potenciar su comunicación, sentirse parte de una comunidad y cooperar entre ellas en tareas comunes. Estas características pueden hacer que su uso sea conveniente en entornos educativos, con el fin de potenciar la motivación y la participación del alumnado en el proceso de aprendizaje, la interacción y la colaboración e intercambio de información, Otra herramienta es el FACEBOOK siendo una aplicación que hoy en día todos la tienen, pero esta no se puede usar solo para chismes o socializar sino también compartir información de aprendizaje y en ella incluir profesores dando tareas, instrucciones y compartir muchas cosas para un nuevo aprendizaje pero funcional para la educación los alumnos.
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To better understand the role of influencers on social media and the marketplace in general, Technorati Media gathered input from over 6,000 influencers for their 2013 Digital Influence Report. Here are their top five findings regarding influencers.
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In my last four posts I’ve shared some of the lessons that I’ve learned from helping set up lullubee.com, a new business that makes and markets kits for making crafts. After we launched the site and figured out how to take ordersand ship products, the next task we faced was to get more visitors to the site, and ultimately more sales. In the next few posts I’ll cover several of the techniques we implemented, but in this post I’ll focus on Facebookmarketing.
The first thing we did was to set up our Facebook Page, as recommended in Facebooks “Four Steps to Business success on Facebook“.
Once you set up your page, you need to get users to visit it and, hopefully, to “like” it. The reason you want people to like your page is that your posts will then appear on that users news feed. Over time this will allow you, according to Facebook, to start “building loyalty and creating opportunities to generate sales.” The first method to get likes is to promote it on your own website using Facebook social plugins. As this costs nothing, you may as well do it, but the percentage of visitors that click on these is typically very small. The second is to purchase Facebook Ads that persuade people to visit your page and to like it. The irony of spending money to promote our Facebook page instead of our site was not lost on us. Via Martin Gysler, Anne Thomas
Ted Taylor, SPHR CSP's comment,
January 24, 2013 5:23 PM
I agree with the author. It's one thing to do the "free" stuff, but I wouldn't spend a cent on Facebook Ads. If you don't want your money, give it charity, not Facebook.
Catherine Luense's comment,
January 25, 2013 6:03 AM
I agree with you and Forbes! I feel like FB pages are getting more expensive to own and operate. I make more connections on Twitter per day then I do on FB in a week. Every since I converted my Profile into a page it has been a nightmare! When I try to connect with a person or service, upon login, I am directed to their ad campaign page. It is getting so annoying! G+, Pinrest, and Twitter have become my marketing method of choice. Has anyone noticed this as well?
Catherine Luense's curator insight,
January 25, 2013 6:11 AM
I agree with Forbes! I feel like FB pages are getting more expensive to own and operate. I make more connections on Twitter per day then I do on FB in a week. Every since I converted my Profile into a page it has been a nightmare! When I try to connect with a person or service, upon login, I am directed to their ad campaign page. It is getting so annoying! G+, Pinrest, and Twitter have become my marketing method of choice. Has anyone noticed this as well?
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Despite Facebook's Harvard-dorm-room roots, the company's M.O. is more stubbornly childish than post-collegiate.
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"This was so predictable it’s not even funny.
In case you’ve missed the chatter of the last few weeks, lots of small business are angry because they suspect Facebook is now restricting the access they get to their ‘fans’ through the platform by up to 40%… unless they pay up."
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![The Formula Behind Facebook Engagement [infographic] | WEBOLUTION! | Scoop.it](https://img.scoop.it/P7qpTRn9vxu7qiUJcHW2ADl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
A constant challenge for Internet marketers targeting Facebook has been gaining engagement. Generally brands and page admins have defined engagement as things such as likes, shares, and comments, but more importantly to gain reputation with Facebook’s algorithm. This infographic created by SocialMouths and American Express OPEN illustrates ways to help make a Facebook page’s post a bit more popular through optimization of post elements such as short posts, the use of emoticons, the best times to post, and contest ideas... Via Lauren Moss, Khaled El Ahmad, Salah ALhaj Ahmed
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Here is a quick roundup of the latest happenings in the social media world.
Cendrine Marrouat - https://www.cendrinemedia.com's comment,
July 11, 2012 5:30 AM
Thank you for sharing my article!
Cendrine Marrouat - https://www.cendrinemedia.com's comment,
July 11, 2012 12:32 PM
Thank you for sharing my article!
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Franchisors should approach social media with the same level of attention and definition as other marketing strategies . . .
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![6 Social Media Networks to Watch Now + [ Infographics] | WEBOLUTION! | Scoop.it](https://img.scoop.it/rh6cH0Qs2DVTgP-xZqvNwjl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
This piece was put together by Jeff Bullas and selected for me by maxOz, my fellow curator.
I chose to post this piece today because as Jeff says "the social media ecosystem is now so extensive and encompassing that it would be best to stand back and reflect on some significant events and evolutionary social networks that could make a difference this year that are impacting how we communicate and connect. The comments from readers are just as interesting.
**It's important to stay abreast of these different enviornments where we blog, curate consume content and information. Knowing the landscape and understanding how to communicate in each one network is a whole other conversation.
Here's an excerpt:
The Social Media Universe
Perspective is hard to find unless you take the time to sit back, reflect and take the time to view a “Landscape” or “Universe” from a distance.
The larger the view the further back you have to stand to see the depth and breadth of the scenery and ecosystem.
Selected by maxOz and Jan Gordon covering "Content Curation, Social Media and beyond"
See article and infographics here: [http://bit.ly/zGYnAN] Via janlgordon, Chuck Bartok
janlgordon's comment,
January 25, 2012 1:12 PM
maxOz
Thanks for this one, great selection as always. I put it in Content Curation, Social Business and Beyond because it's has information that is important for all of us who are posting, curating, blogging and engaging on these networks. Greatly appreciated! Jan |
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![Discuss PADS and PHONES To Reach Men and Women On Facebook [Infographic] | WEBOLUTION! | Scoop.it](https://img.scoop.it/wLnsi4NOvIXx9CjHn5LHiTl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
An interesting infographic here that that takes a look at 'What Men and Women ‘Like’ on Facebook' and uses that to highlight a shift in a defined pattern in Via Martin (Marty) Smith
Martin (Marty) Smith's curator insight,
April 21, 2013 10:51 AM
Great infograpic that shows there are few topics you can discuss on Facebook that appeal equally to MEN and WOMEN. iPads and mobile phones are the excpetion to that rule.
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How can business owners optimize Facebook Graph Search? It's the Facebook feature we've all been waiting for! The ability to find things on Facebook -- A bank of one billion+ users that log in from their home, office, and mobile phones. Via Martin Gysler, Anne Thomas
Gwynne Wade's curator insight,
February 19, 2013 8:46 AM
A well written article on the new Facebook Graph search and how you can use it for your business.
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After examining parts of Facebook’s source code, the Irish Data Protection Commissioner (DPC) and a German data protection regulator have both confirmed that the social network has ... Via Gust MEES
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Facebook Graph Search ( facebook, facebook timeline, Facebook Graph Search ) - Facebook Launches Graph Search, A Social Search Engine, With Bing Partnership Link to Facebook Graph Search Via Grease N Gasoline
Grease N Gasoline's curator insight,
January 16, 2013 7:58 AM
http://hydro-carbons.blogspot.com/2013/01/facebook-graph-search.html ; 
Richard Braggs's curator insight,
April 12, 2014 3:32 AM
There’s never been a better time to be in advertising, and there’s never been a worse time. This is great post here about Facebook Graph Search, loved it!
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Facebook Ad or Sponsored Story? Cost per click or cost per impression? This blog post gives you the lowdown on Facebook's ever-changing advertising options . . .
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![The 5 Types of Social Followers that Every Business Needs [INFOGRAPHIC] | WEBOLUTION! | Scoop.it](https://img.scoop.it/0lHZTd5_11TyCTMsngrktDl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
When you’re a brand establishing yourself on social platforms such as Twitter and Facebook, in the very early days you’re usually less concerned about who is following you and more about how many... It’s superficial, of course, but large numbers of followers on Twitter and Likes on your Facebook Page do have provide a level of social proof that makes you more attractive to new followers, and new Likes – when someone sees that you’re already popular, they’re far more likely to make the leap and get on board themselves. But for businesses looking to maximize the ROI of their social media strategy, how many is always far, far less important than who. Pretty soon you realise that a big number is meaningless unless it’s actually converting into brand awareness, website footfall and sales – so who should you be looking to attract? Early adopters, social sharers and power-users are all pivotal in helping your brand reach critical max, but they’re not alone. Indeed, lurkers and even haters can become powerful influencers if you take the time to engage and inspire them. This infographic takes a look at the five types of social follower that every business needs... Via Lauren Moss, michel verstrepen
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I like this tool, it's free, easy to use and without advertiser banner. Even if you're not a computer genius, you can use it. Try it, you'll be glad you did, for sure! [note Martin Gysler]
Facebook is changing how we can express ourselves on our facebook page. With their new Timeline Profile you are now free to express yourself with a big banner behind your profile picture. Timelinecoverbanner.com provides you with the power to create a creative and customized Facebook cover easily and free even for commercial use.
Some of our cover editor features are: No visible watermark or branding on final image, very fast and responsive, you can blend profile picture seamlessly with timeline cover background or in other words you can make your profile photo and cover look integrated as one image, you draw or add text, and many more. We also have tons of cool graphic clipart from our partner sites which exclusively available only for our cover editor. You just need to browse them and copy paste the GRAPHIC ID of your desired image to our editor, and,.. presto!.. your chosen graphic is added and ready to combine with your photo.
Read more: http://timelinecoverbanner.com/ Via Martin Gysler, Heiko Idensen, Tom George
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Brands are aborting their early efforts at what became known as F-commerce. But why leave so soon? . . . Via Namita Patel
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Maybe some of you have wondered whether this approach was possible and if so, how to go about it, here is the guide that should put you on the right track. [note MG]
After reading Mike Sansone’s blog about how he was inspired by my act to leave Facebook, but chose to convert his personal page to a fan page instead of deletion, I was inspired to create this how-to do it post. Facebook has what they call a “help section” on this, but as usual, it’s completely unhelpful. Before I dive into the few steps it takes to do this, see what you think (left):
Anyway, enough of my rant, here’s how you do it
Read more: http://bit.ly/x0t3pO Via Martin Gysler
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Researchers measured people's physical and psychological responses while they used Facebook, performed a stressful task, or just relaxed, and found each of these activities appears to have a different effect on mood and arousal. Via Dimitris Agorastos
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