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Avant les années 2000, c'était le rédacteur en chef qui organisait les informations d’un journal. Aujourd'hui, il s'appelle « algorithme Facebook » et « fil Twitter », estime le site re/code.
Souvenez-vous, quand Facebook n'était qu' un « rival de MySpace » , ou qu’on recommandait de ne l’utiliser qu’ une heure par semaine ... Souvenez-vous de Twitter, qui allait tomber « dans les oubliettes de l’histoire » et que Google était certain de le détrôner avec « Google Buzz » (ex-Google+). C’était il y a longtemps, et ces minus d’Internet sont devenus grands. Si grands qu’ils ont même remplacé une pratique quotidienne trois fois centenaire : lire le journal.
Via CLEMI - Centre de Liaison de l'Enseignement et des Médias d'Information
Reports now show that Google+ has surpassed Twitter in active users and is second only to Facebook.
A new report by Global Web Index shows that Google+ has surpassed Twitter in active users and is second only to Facebook. Technically YouTube was considered #3 and Twitter came in at #4 by the numbers. Although it is good to note that Twitter is actually the fastest growing of them all, with 40% growthin the last quarter.
Via Lauren Moss
Seventy-three percent of CEOs think marketers lack business credibility and 77 percent believe marketers don't talk about what really matters—sales. If this sounds like your business or company, it's clearly time to find a way to measure the return on investment of all those hours dedicated to social media. This infographic has some tips and examples that can help and explains how to use statistics and analytics to determine and identify conversions, sales leads and potential leads... Check out the graphic for more tips, as well as advice on how to grow your Facebook and Twitter fan base...
Via Lauren Moss
Afin de maximiser sa présence sur les réseaux sociaux, l'un des facteurs le plus importants à prendre en compte est l'horaire de la publication des posts.
Via Isabelle Clément
Robin Good: NewsWhip is a news discovery service that specializes in bringing you only the fastest spreading news stories on Facebook and Twitter. The news are organized by main geographical areas and by broad key topics, from which you can select your preferred ones. From the official site: "NewsWhip's technology tracks all the news published by about 5,000 English-language sources –about 60,000 news stories each day. It gathers social data for each story – how many shares, likes, tweets and comments it has – at repeated intervals, building a live picture of how popular it is, right now. With this information, it calculates a social speed at which each story is travelling. The process is unique, new, and patent pending." My comments: If you are looking to pick up "trendy" stories across the board or on specific general interest areas NewsWhip may be a great companion. Disappointing if you are looking for quality, in-depth stories in specific niche areas.
Also of interest two tools the company is offering to web publishers: 1) Spike - makes it easy to catch stries that are starting to trend 2) Social Amplifier - exposes your most valuable articles by leveraging your readers preferences via Facebook and Twitter More info: http://www.newswhip.com/About Try it out now: http://www.newswhip.com/
Via Robin Good
Selon une étude, au premier trimestre 2012, Facebook se fait très largement battre par Twitter en matière de performance publicitaire.
Via Thibault Blaizot
Expert Labs has released version 1.0 of ThinkUp, a program that lets people archive, search, and analyze their activity on Twitter, Facebook, and Google+. And if you ask me, this is a big deal. ThinkUp, the free, open-source brainchild of programmer and Lifehacker founder Gina Trapani, keeps track of what you've done online. It extracts the data from the walled gardens that house more and more of people's digital lives then replants it in your own garden.
The app isn't simple to install, unfortunately. You need some server administration skills so you can host ThinkUp on your own Web server or run it on an instance of Amazon's EC2 cloud-computing service. (More on that point later.)...
Via Martin Gysler
Google+ est le dernier réseau social arrivé... Qui dit nouveau réseau, dit recherche de personnes susceptibles de vous intéresser, tant au niveau personnel que professionnel, mais cela sera également un nouveau « lieu » pour poster un statut ! Que l’on parle d’un tweet pour Twitter, d’une actualité sur Google+, ou encore d’un statut sur Facebook c’est toujours le même principe… Que l’on poste une phrase, un lien, une photo, une vidéo ou une localisation, le but reste le même, peu importe le réseau social que l’on utilise.
Via Freewares&Tutos
This post is from Mashable and it has valuable information for your brand marketing strategy. It tells you what your social consumer is most influenced and much more. "This is an excellent article and a great analysis of the new age, social consumer segmentation. says Chris Abate and I must say I agree with him! The emphasis on search as being still the main way people research products might be a reality but it’s fast being challenged by social, word-of-mouth referrals from the people we trust must in our lives, our friends/family. The advent of Sponsored Stories in Facebook’s new plans will continue to erode the dominance of search as the means by which people research products as prep for purchases." Intro: If you’re buying a car, do you check Facebook? Or do you read up on Kelley Blue Book values and scour the company website for every spec, from horsepower to miles per gallon? What about music — do you check Top 40 radio charts or scope out what your Facebook friends are actually listening to on Spotify? Social media has infiltrated the purchasing funnel, helping consumers make informed decisions, from what to have for lunch to where to go on vacation. Depending on the decision, sometimes you turn to your social graph, and sometimes you turn to Google. ****So, as a brand marketer, you want to know what online channels you should be targeting in order to reach the perfect audience for your product. But regardless of what kind of consumer you’re trying to reach or what you’re selling, ****your SEO better be top notch — search is the most important influence on the web. The infographic, featuring data from M Booth and Beyond, analyzes the differences between high and low sharers and various purchasing decisions, helping brands to understand how should be targeting consumers. You'll find some amazing statistics this is definitely worth your time. Curated by JanLGordon covering "Content Curation, Social Media & Beyond" http://mashable.com/2011/10/25/social-consumer-sharing-infographic/
Via janlgordon, juandoming
Voici une sélection de services qui devrait aider les Community Manager...
Via Frédéric DEBAILLEUL
Einstein said "everything must be made as simple as possible, but not one bit simpler". That concept, often tied to Occam's Razor, is very powerful when looking at new theories and models. I decided to apply this process to social business and in so doing something emerged that I believe is very useful in understanding social in the enterprise. In a document that we published last year called The Social Business Framework, we explored the two key levers that can be applied to socialize business, content and community. A year later and after quite a bit of research on social business, I now believe that there was a missing element beyond content and community that is critical for building a complete enterprise social strategy. This third element is collaboration. http://www.enterpriseirregulars.com/41540/the-three-cs-of-social-business/
Via janlgordon
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WEB – Les comptes de Skype sur Twitter et sur Facebook ont été piratés par la «Syrian Electronic Army»…
Via Florent Dabernat
This infographic takes a look at some key social media statistics from around the globe. Did you know that Japan is the only major country where Twitter is more popular than Facebook? This year, Pinterest has seen enormous growth in the U.S. – the highest increase rate of anywhere in the world – and India is now just behind the United Kingdom in LinkedIn use, with 15 million people using the site. And they’re not planning to stop there, as India is tipped to become Facebook’s largest market by 2015...
Via Lauren Moss
The majority of corporate social media accounts languish in obscurity. Nobody wants to share their posts. Why? Why? Why? . . .
Have you wondered what is going on with social networks? This article and infographic show the "newest statistics" Ignite Social Media has been looking at social networks since 2008 and this updates their previous reports. Learn which social networks are doing well, which ones have the most educated users, the networks with the youngest and oldest users demographic and much more. To see the original reports check out http://bit.ly/2012-social-analysis.
Via Beth Dichter
This piece and infographic is from Adam Vincenzini on his blog. I selected this article because it's another way for you to find key influencers and these tools will help to narrow your search Here are some highlights: Instead of focusing on the subjectivity of this process (and how this insight is deployed) Here's how you can use a combination of free tools to narrow your search. Where do online influencers operate?
**They are active everywhere:
Most popular are: blogs, Twitter, Facebook, YouTube, Online communities, discussion boards Assumptions: **Influencers are active on Twitter **Influencers operate some for of blogging hub Focus on the intelligence you can glean from Twitter initially then verify this initial sweep with blog (or relevant hub) data The initial steps involve: 1. Search by keyword 2. Search by location 3 tools useful in the process: The first two you can also search by location: **followerwonk.com - then run this through another influencer tool - tweetlevel to give it even more relevance (this isn't fool proof) **locafollow.com **twingulate.com There are more suggestions in this piece having said that: **No matter how hard we try, a 100% fool proof influence rating is near on impossible because influence is not a science, it can't be. ** this can help narrow things down, significantly Selected by Jan Gordon covering "Content Curation, Social Business and Beyond" Read full article here: [http://tinyurl.com/7humubp]
Via janlgordon
Si les réseaux sociaux permettent à l'information de circuler plus rapidement, la viralité des contenus n'est pas homogène dans le temps.
Via Freewares&Tutos
Plusist.com is a service that you can share your Google+ posts to Facebook and Twitter automatically.
Via Frédéric DEBAILLEUL
StumbleUpon shows us in this beautiful infographic how the life-cycle of a link is much higher than on any other social site including Facebook and Twitter . . .
Il peut-être utile de récupérer ses followers ou sa liste d’amis sur Facebook directement dans un fichier Excel à des fins de mailing où autre. L’application online Export.ly le permet très facilement.
Via Freewares&Tutos
Interesting statistics from Media Bistro Key Takeaways - *Twitter is the all-time champion of sharing, with growth of some 35,356% over the last five years, leading Facebook (5,809%) and LinkedIn (3,226%) *Over the past year, Facebook’s Send button has seen growth of 756%, beating Tumblr (532%) and Google’s +1 button (418%) *The peak hour for sharing each day is 9.30am EST (Wednesday is the peak day) *Most users click 2 minutes after content is shared *The bulk of sharing takes place via copy and paste Curated by JanLGordon covering "Content Curation, Social Media & Beyond"
Via janlgordon
I posted this a few weeks ago, I'm sure not everyone saw it and it is definitely worth posting again. Lots of information and strategy. Nine ways to make curation work for your brand. Become a Content Curation King Sean Carton | August 29, 2011 "Curation" is a buzzword (even if it isn't technically a word…unless you count the 14th century French definition meaning "to cure") that's smokin' up the interwebs these days. Launching into the blogosphere virtually from nowhere in 2009, it's now one of those terms that's essential to any digital marketer on the cutting edge (or for anyone who wants to sound like one). Curation has now come to mean the act of sorting through the vast amounts of content on the web and presenting it in a coherent way, organized around a specific topic(s). However, unlike automated services (such as Google News), the essential difference of curation is that there's a human being doing the sifting, sorting, arranging, and publishing. Just as a museum curator must decide which artifacts to display during an exhibition, an online curator decides what information available online is appropriate and relevant to her audience. Making curation work for your brand is a lot easier said than done. As countless would-be content curation kings (and queens) have found out, just gathering a lot of links together doesn't guarantee anything except that you'll spend a lot of time curating links. You need to commit resources to both curation and promotion if you're going to be successful. And that's just the first step. To truly succeed as a curator, you need to think like a curator (not just an aggregator) and keep the following in mind: http://www.clickz.com/clickz/column/2104954/content-curation-king
Via janlgordon
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