Get Started for FREE
Sign up with Facebook Sign up with X
I don't have a Facebook or a X account
 Your new post is loading...
Your new post is loading...
Scoop.it!
Nureply propose du cold emailing avec un moteur IA puissant. Découvrez comment transformer vos campagnes d'emailing et booster vos résultats. Via Fidel NAVAMUEL 
No comment yet.
Sign up to comment
Scoop.it!
Website design is about to change about as much as something can change and email marketing is already half way there. Email marketers such as @Bronto move massive amounts of information in real time. Via Martin (Marty) Smith
Dolly Bhasin 's curator insight,
July 13, 2013 11:53 PM
works well with customer facing sites, not B2B. 
Martin (Marty) Smith's comment,
July 15, 2013 12:23 PM
Dolly, disagree. The biggest myth is the significant difference between B2B and B2C marketing online, a myth you may believe. I've been an Ecom Director and now run marketing for an agency. The process of read the cookie, fire the creative is going to be very important for B2B websites for much the same reason as the tactic will be critical for B2C. MAD or Mutually Assured Destruction says if a competitor is firing more relevant information faster than your website they win. The logic discussed here applies equally well to B2B or B2C websites. The main difference is the conversion funnel. B2B conversion funnels are LONGER in time, but the advantage of wrapping a website around a visitor and then following with persona based email marketing is the key to web 3.0 no matter what side of the Rubicon your website resides upon (B2B or B2C). Feel free to support your statement with links or further posts, but your assertion hasn't been true to my B2C and now B2B experience. I still see read the cookie or behavior and fire the creative / content as one of the most valuable HTML5 and CSS3 advances. The fact few B2B relationship based sellers are there yet doesn't mean the tactic isn't beyond valuable.
|
Scoop.it!
Tugan. Une application basée sur l'IA peut transformer votre approche de l'email marketing en générant des mails personnalisés et engageants en quelques clics. Via Fidel NAVAMUEL
|
