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Nous avons le plaisir d'évoquer quelques pistes concernant la surveillance des marques et de la concurrence sur les réseaux sociaux sur le blog ia4marketing de Thierry Pires. Nous allons voir ici quelques bonnes pratiques et recenser quelques outils dopés à l'IA. Via Thierry Pires 
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We shocked a SEO Meetup suggesting 90% curation to 10% content creation. This deck explains why you MUST curate content. Content curation is a CSF (Crtical Success Factor) for online marketing. Via Martin (Marty) Smith
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Will content shock, a point where too much information chases too little attention, kill the inbound marketing golden egg laying goose? Maybe, maybe not.
Via Martin (Marty) Smith
ELISA TANGKEARUNG's curator insight,
January 25, 2014 1:36 PM
....:)..funny sir..i already know what you mean.. 3 month ago..
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On October 3rd, 2013 Google announced a major search algorithm release called Hummingbird. Uh-oh. Does this mean your content-driven business is in je Via Alessandro Rea
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Between the endless Euro drama and the Bitcoin brouhaha, currency has been much in the news of late. Most people would probably name the US Dollar as the dominant currency in this day and age. Via janlgordon, Steven Hughes
janlgordon's comment,
June 19, 2013 12:38 AM
Mithu Hassan Sorry I'm so late in getting back to you - you're very welcome, happy you liked it!!
santina kerslake's curator insight,
September 5, 2013 3:11 PM
Do people actually read the content? Will it keep them following you?
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Analysis of two years of Scoopit use to curate and create content marketing. Via Martin (Marty) Smith
Martin (Marty) Smith's curator insight,
May 3, 2013 11:24 PM
Had fun creating a series of charts showing how each content marketing feed created on Scoop.it make a contribution to a tapestry of content marketing. 
Brian Yanish - MarketingHits.com's curator insight,
May 5, 2013 8:46 AM
Thanks Marty for sharing. SHARING is a key part of this web social economy we are living in right now. It started with content, (message boards, blogs) and now has moved on to cars (Zipcar), bikes (Citi Bike) and beds (AirBnB). We are becoming more connected than ever before and OUR online profiles, that WE and OTHERS create about US is driving this sharing economy. Marty, I know you and I have never met in person but via Scoop.it and social sharing we are connected. Interesting how business is changing.
Martin (Marty) Smith's comment,
May 5, 2013 7:29 PM
Agree Brian. When SHARING is at the core many things change such as: competition, how we scale, how we make money and how and what we support.
In a social sharing time we compete in a more collaborative way where rising tides lift all boats. I was shocked to be in a meeting the other day where someone was pithing the idea of unilateral zero sum benefit. Shocked because everyone I work with get it - that doing the right thing is increasingly the right thing to do. I wasn't going to convince this particular manager that WE are stronger than I or ME, but most of us are getting it and that is one of the things driving Scoop.it's success :).M
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For many data visualization projects, information comes from a source that has already done some aggregation. This is both a blessing and a curse. Aggregation definitely simplifies the analysis and visualization process, but it can also greatly reduce the visualization and analysis options. This is because aggregation often destroys connections in data. For this reason, it's critical to have an in-depth and thorough knowledge and understanding of the information from aggregated information. There are several different visualization techniques that open up once we have the original data, such as Euler diagrams and parallel sets.
The extra information that can be obtained from visualizations is important to gaining a full understanding of the data, and it can lead to a much more interesting story, as well as far better visualizations and more accurate connections and links within those visualizations. So, when gathering data about something, remember to dig deeper into it, as there are many important connections that happen within data that can provide knowledge beyond just a simple average or total.
To learn more about the value of these connections, sourcing accurate data, and how it is transformed into useful graphics, read the complete article and check out the case study used to convey the main points outlined above... Via Lauren Moss
kurakura's comment,
November 15, 2012 5:17 AM
the last graph on that page is really useful for understanding the data?
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With the rise of social media and with the notion that more and more organizations are taking content marketing more seriously, it appears that the King Content is here to stay, at least for a while.
Here are 11 tactics to help curry favor with the King. Via Manuel Thomas
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KM Cyberary - a gateway to Knowledge Resources http://kmcyberary.web.officelive.com
KM Cyberary - a gateway to Knowledge Resources started in 2002. The main objective of the KM Cyberary project was to provide a unique platform for all types of users to reach their information. This is an accumulation of e-resources, which give links to various useful e-resources viz. Knowledge Management, Librarianship, Philosophy, Health, Technology, ITES/BPO/KPO/RPO, ITIL, Call Centres, Business Information and other subjects.
I hope this gateway may be of some help for users who are in search of information Article on this Project is published as a Chapter in an Encyclopedia: [Bhojaraju G (2006a)]. KM Cyberary - a gateway to Knowledge Resources. Encyclopedia of Portal Technology and Applications,Tatnall, A (Ed). (pp. ). USA: Idea Group Reference.
For user's feedback on this work, please refer Testimonials <http://bhojarajug.freeservers.com/testimonials.html>
KM Cyberary - http://kmcyberary.web.officelive.com
Refer KM Cyberary: http://kmcyberary.web.officelive.com KM-Forum: http://tech.groups.yahoo.com/group/KM-Forum My Social Sites: http://xeesm.com/BhojarajuGunjal Via Bhojaraju Gunjal, Dolly Bhasin
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Excerpt from article intro:
With all the content and information cluttering the web, it's a constant struggle to get people's attention online. And with so many different social media channels available to marketers, it's difficult to make your content truly stand out.
As soon as you follow a few hundred Twitter users, a few hundred Twitter users are inundating your Twitter feed with information that may or may not pertain to you. So the question is, as a marketer, how do you cut through the clutter and direct the attention of prospects and customers to your social media content and messages?
To help make your content stand out, we've come up with a list of 20 tips for increasing content visibility on the top four social networks: Facebook, Twitter, LinkedIn, and Google+ ... Via Giuseppe Mauriello, Martin Gysler
's comment November 19, 2011 11:23 AM
Another great scoop..I never knew about LinkedIn Answers - what a great business marketing tool.
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From the article intro: The success of social networks and the move to socialise many others aspects of the web – from content and search to deals and commerce – has captured the imagination of analysts, content creators and brands. Those best positioned to monetise these changes, however, are developing strategies that extend beyond social networks built on who-knows-who to those built on shared interests: so-called "communities of interest".
"It's no longer just social media that's social any more – all media is becoming social thanks to the maturation of creative tools and digital distribution," says Troy Young, president of SAY Media.
Technology has democratised publishing. This, in turn, has resulted in a new breed of media businesses that see themselves more as curators of content rather than owners.
New technology is creating new opportunities to socially interact and is also enabling end users to become their own content curator... [read full article http://j.mp/oWuqnC] Via Giuseppe Mauriello, Robin Good, janlgordon
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Découvrez des pistes d'utilisation du machine learning pour comprendre comment vos concurrents sont actifs sur le web et les réseaux sociaux Via Thierry Pires
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Here's how to use Google Analytics to find your most valuable content to highlight in your email marketing. Via massimo facchinetti
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Riffing Ascent Internet (Marty Note) Via Martin (Marty) Smith
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Search Engine Optimization or SEO is no longer what it was a couple of years back. Now, an SEO specialist needs to widen his skill-set to survive in his profession, and shift towards Search Marketing Integration or SMI. Via Martin (Marty) Smith
Martin (Marty) Smith's curator insight,
December 30, 2013 11:24 PM
Have you noticed a trend toward calling everything the "new SEO"? I'm guilty too with my Storytelling Is The New SEO deck on Slideshare (http://www.slideshare.net/martinmartysmith/storytelling-new-seo ). We are wrestling with what the absence of so much busy work creates. "Search Marketing Integration merges the world of marketing with keyword themes and link building to get soaring organic visibility and better ROI. SMI is all about effective use of cross-departmental initiatives. In short, success in an SEO campaign will no longer come from the irrelevant and redundant tactics. The caliber to integrate SEO with the marketing initiatives (branding, press releases, events, products, etc.) of an organization will measure true SEO success." Not sure about the "soaring" part, but I know any website I manage makes more money with a Phil Buckley or a Bill Ross along for discussions about "blue oceans", keywords and content. 
Agnipravo Sengupta's comment,
January 1, 2014 12:38 AM
I read an interview of Rand Fishkin where he pointed out that SEO should not remain as an independent sector. It should play a greater role by taking active part in every other sectors of an organization and act as a "layer" over them.
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The Internet is full of people sharing interesting things all day. From liking pictures on Facebook to retweeting cool articles, sharing is something everyone enjoys doing in one way or another. Yet receiving likes and retweets can seem impossible. Via Michael Q Todd
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We have been following the mantra of "Content Is King". With the overflow of people following this great advice, we now must focus on building trust through great content. Via Ken Morrison
Ken Morrison's curator insight,
May 13, 2013 4:35 PM
I really like this article about the "why" and the "how-to" think differently about content creation. I really like that the author includes quotes from people in the industry to back up her thoughts.1. Don't build on rented land -Social media is great....if you have a plan to get them to your home page.2. Help, not hype, your customer Don't be yelling '"Buy this! Buy this!" Be truly helpful
3. Write what people want to read, not what you want to write Take the focus off of yourself if you want to win their trust!
5. Create content for all types of readers Help your customers feel at home in their community. Think of ways to add value to their lives outside of your store. The author gives an example of a real estate broker who made a blog about great pizza places.
6. There is more to content than links Links are very important. But don't let it blind you!
7. Don't forget the "marketing" in content marketing Don't be afraid to promote your content! If it is important enough to create, it is important enough to promote! "If you don't promote it, Nobody will ever read it!"
If you are shy, the author suggests writing something like this: "Hey there folks, I just wrote up a quick post about some cool local resources I've been working on recently. If you have a moment, take a quick peek and let me know what you think. I'm just getting started with this whole content marketing thing, so any feedback you can give me will be greatly appreciated. Here's the link, thanks!"
8. It's all about relationships Be an active team player. Promote other writers' content. This is important. Engage!
9. Think like a publisher
Your job is to engage, entertain and inform! Don't forget that
10. Use other sites to find out what kind of content people want Stop thinking that you have nothing to say and nothing to add. It is not true and you know that. "Inspiration comes from adding upon what someone has done before."----Always be aware of what is popular in your industry and write about those things.
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Internet content keeps increasing every minute. The bigger problem is the immense amount of data you need to sort through each day to find exactly what you need Via gigicogo, Alessandro Rea
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This week's winning visualization goes to Hyperakt, Vizzuality and members of the Google Chrome team. The web today is a growing universe of interlinked web pages and web apps, teeming with videos, photos, and interactive content. What the average user doesn't see is the interplay of web technologies and browsers that makes all this possible... Via Lauren Moss
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Visually-compelling content can take many forms, from creatively produced videos to engaging Facebook photos. Today, we thought we would give a quick course in one of the the highest forms of visually powerful content: Infographics. Mashable defines infographics as graphic visual representations of information, data or knowledge used to present complex information quickly and clearly. Infographics are becoming more common in the building industry, particularly on websites and blogs catering to architects and designers. The best infographics try to articulate one of five key communications challenges. Read the complete article for an example of each of these challenges in action on popular industry websites... Via Lauren Moss
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A great use of Twitter's new embed feature to engage in a great discussion via blogs.
Thanks to Martin Gysler for sharing this. Read more: http://mz.cm/xHy0p6 Via Martin Gysler, Ken Morrison
Ken Morrison's comment,
January 25, 2012 8:31 PM
HI Martin.
Thanks for sharing. I really like the new Twitter embed feature. Unfortunately, I must note that it does not work well for text-to-speech because It constantly repeats the original tweet. Tiny flaw. More importantly, there is some great wisdom in this articles. 
Renato Xavier - www.renatoxavier.com's comment,
January 26, 2012 9:27 AM
Hey, Do you know about the challenge of SEO here in Brazil. The distpute is fierce for the term "katipsoi zunontee". http://www.renatoxavier.com/katipsoi-zunontee It is in Portuguese but you can use the translate.
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I have to admit I do like
4. Talk about local events – but do it strategically! How can you do this strategically? Example of what NOT to do: Write about a local event. Post it on Facebook and expect to get a lot of shares. Then, get bummed out because you received 1 like and no shares. What happened? See below!
The take away on this is THINK LOCAL!! Via Level343
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In this video, natural language processing expert Russell Wright from Theme Zoom explains the difference between premium curation for corporations and curation for small businesses.
There is some very good information for small businesses.
Here are a few things Russell talks about:
He suggests tools for aggregating information, (he mentions Curata a lot for corporations and he has a relationship with them and it almost seems like he's plugging them a lot, but stick with it, you might find one or two things that will help you along the way).
Here are a few things he talks about:
**how to have the right site architecture for good SEO
**adding context, how to use curation to show your expertise using the monitization model, he explains this in more detail.
**Provide a better valued insight or create a new conversation, give your opinion on the content you're curating, find a creative way to add meaning without going overboard.
**You have to be clear about what service you're providing, reduce your topics and themes by only having 4 or 5 keywords so you are continually providing valuable information to your audience.
**Don't be too broad, match your topic with your brand message.
http://www.youtube.com/watch?v=UV--va4x2n0 Via janlgordon
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