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Rescooped by michel verstrepen from iGeneration - 21st Century Education (Pedagogy & Digital Innovation) |
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Scoop.it!
We shocked a SEO Meetup suggesting 90% curation to 10% content creation. This deck explains why you MUST curate content. Content curation is a CSF (Crtical Success Factor) for online marketing. Via Martin (Marty) Smith
Scoop.it!
This piece was written by Eric Brown for social media explorer.
I selected this article because it reaffirms what many of us already know but it's still good to see this in writing: Content curation and Media Curation (a mix of machine aggregation and Human Curation) are starting to pick up steam.
Here are some highlights:
Curation comes up when search stops working,” says author and NYU Professor Clay Shirky. But it’s more than a human-powered filter.
**“Curation comes up when people realize that it isn’t just about information seeking, it’s also about synchronizing a community.”
The author says and I agree with him:
**"The value will be in the expertise of the curator, people will not read junk, and the best of the best curators will create digital domination with vibrant communities".
There is also a great quote from Fred Wilson's AVB blog in which he details what he would do if he were starting the Village Voice now:
**I would not print anything. I would not hire a ton of writers. I would build a website and a mobile app (or two or three). I would hire a Publisher and a few salespeople.
**I would hire an editor and a few journalists. And then I’d go out and find every blog, twitter, facebook, flickr, youtube, and other social media feed out there that is related to downtown NYC
**and I would pull it all into an aggregation system where my editor and journalists could cull through the posts coming in, curate them, and then publish them
Curated by Jan Gordon covering "Content Curation, Social Business and Beyond"
Read full article: [http://bit.ly/kmZvJg]
Via janlgordon
's comment May 23, 2012 4:36 AM
What a truth! TY!!
Scoop.it!
Not all that long ago (think 2002), people would think you were crazy when you talked about
**the powerful intersection of community and content. Online communities? Those died in the dot com bust.
Today, marketing professionals are starting to come around, but they still have a ways to go.
**Few people fully grasp how the interplay between content and community can change how organizations function internally and externally.
Previous articles in this series have addressed content, so let's now turn our attention to community.
Today, the role that community can play in the marketing and communications process is woefully misunderstood. Many organizations are not actively involved in community efforts, and those that are tend to focus on community for three reasons.:
Support: Enabling customers and advocates to support and inform each other, providing self-serve customer service, or offering support via social network monitoring (e.g., Comcast's efforts via @comcastcares)Reputation:
Intersecting with communities, social network presences of interest, and influencers in an effort to build reputation Research:
Using small private communities like a marketing petri dish—a closed, controlled space where customers can be studied
**The real value of customer communities, however, is quality and efficiency—efficiency of reach, feedback, communication cycles, and amplification.
Via janlgordon
Scoop.it!
Einstein said "everything must be made as simple as possible, but not one bit simpler". That concept, often tied to Occam's Razor, is very powerful when looking at new theories and models.
I decided to apply this process to social business and in so doing something emerged that I believe is very useful in understanding social in the enterprise.
In a document that we published last year called The Social Business Framework, we explored the two key levers that can be applied to socialize business, content and community. A year later and after quite a bit of research on social business, I now believe that there was a missing element beyond content and community that is critical for building a complete enterprise social strategy. This third element is collaboration.
http://www.enterpriseirregulars.com/41540/the-three-cs-of-social-business/ Via janlgordon
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Scoop.it!
Welcome to the Google Docs and Drive community, where we discuss new features of Google Drive, discuss about wanted features or concepts, and solve problems for individuals! Via John Dalziel
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Brainstorming, whether you believe in it or shun it, is a fantastic neologism. But as Frog Principal Designer David Sherwin has found, it’s also a very American word--one that doesn’t exist in every language. Today, Frog will release the Collective Action Toolkit, a free, 72-page booklet that seeks to develop a universal framework for people of all ages and cultural backgrounds to tackle big problems in their communities. Developed over the past year, the CAT contains nary a mention of design (or brainstorming). Instead, it relies on a simple vocabulary to describe skills like building a team, carrying out research, and developing solutions. Want to figure out a way to help people in your community eat healthier? Have an idea for a small business? The CAT offers templates for activities to help get the idea off the ground. Via ddrrnt
Scoop.it!
Interesting and very informative piece by Brian Solis for Social Media Today.
This is part 6 of a series of posts where Brian introduces his new Book The End of Business as Usual.
I must tell you that if you haven't gotten a copy of this book, you should, it is excellent, timely and relevant!
To paraphrase - social media is becoming part of our cultural fabric and even as we witness businesses, governments, sports teams, and almost every organization socialize communication efforts today,
****much of what we see is merely the beginning of something that will one day become something far more important than the medium itself.
****it is about how people are spending their time, interacting and connecting with one another, and what happens as a result.
To demonstrate the point, there are some profound findings from the recently released Nielsen Social Media Report.
Curated by JanLGordon covering "Content Curation, Social Media & Beyond"
Via janlgordon
Scoop.it!
I posted this a few weeks ago, I'm sure not everyone saw it and it is definitely worth posting again. Lots of information and strategy.
Nine ways to make curation work for your brand.
Become a Content Curation King
Sean Carton | August 29, 2011
"Curation" is a buzzword (even if it isn't technically a word…unless you count the 14th century French definition meaning "to cure") that's smokin' up the interwebs these days. Launching into the blogosphere virtually from nowhere in 2009, it's now one of those terms that's essential to any digital marketer on the cutting edge (or for anyone who wants to sound like one).
Curation has now come to mean the act of sorting through the vast amounts of content on the web and presenting it in a coherent way, organized around a specific topic(s). However, unlike automated services (such as Google News), the essential difference of curation is that there's a human being doing the sifting, sorting, arranging, and publishing. Just as a museum curator must decide which artifacts to display during an exhibition, an online curator decides what information available online is appropriate and relevant to her audience.
Making curation work for your brand is a lot easier said than done. As countless would-be content curation kings (and queens) have found out, just gathering a lot of links together doesn't guarantee anything except that you'll spend a lot of time curating links. You need to commit resources to both curation and promotion if you're going to be successful. And that's just the first step. To truly succeed as a curator, you need to think like a curator (not just an aggregator) and keep the following in mind:
http://www.clickz.com/clickz/column/2104954/content-curation-king
Via janlgordon
Scoop.it!
Great post written by Eric Brown for Social Media Explorer - This is what caught my attention:
Curation — the act of human editors adding their work to the machines that gather, organize and filter content.
“Curation comes up when search stops working,” says author and NYU Professor Clay Shirky. But it’s more than a human-powered filter.
“Curation comes up when people realize that it isn’t just about information seeking, it’s also about synchronizing a community.”
Part of the reason that human curation is so critical is simply the vast number of people who are now making and sharing media.
“Everyone is a media outlet”, says Shirky. “The point of everyone being a media outlet is really not at all complicated. It just means that we can all put things out in the public view.
Via janlgordon
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