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Rescooped by michel verstrepen from Les outils du Web 2.0
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Vitesse Site Internet: 10 Outils En Ligne Pour Tester

Vitesse Site Internet: 10 Outils En Ligne Pour Tester | information analyst | Scoop.it
Découvrez 10 outils en ligne pour tester la vitesse d'un site web. Optimisez votre vitesse site internet dès aujourd'hui.

Via Fidel NAVAMUEL
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Rescooped by michel verstrepen from Les outils du Web 2.0
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3 outils gratuits pour trouver les liens cassés sur un site

3 outils gratuits pour trouver les liens cassés sur un site | information analyst | Scoop.it
Voici trois bons outils gratuits en ligne qui peuvent vous aider à trouver rapidement et à corriger les liens cassés sur votre site Web

Via Fidel NAVAMUEL
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Rescooped by michel verstrepen from Les outils du Web 2.0
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Vérifier les partage d'une page web avec Crowdtangle

Vérifier les partage d'une page web avec Crowdtangle | information analyst | Scoop.it
CrowdTangle Link Checker. Une extension gratuite pour votre navigateur qui permet de vérifier les partage d'une page web d'un simple clic.

Via Fidel NAVAMUEL
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Rescooped by michel verstrepen from Marketing Stratégique du monde Digital
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IA et intelligence humaine : la French Tech SEO monte en puissance !

IA et intelligence humaine : la French Tech SEO monte en puissance ! | information analyst | Scoop.it

IA et intelligence humaine : la French Tech SEO monte en puissance !


Via Thierry Pires
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Rescooped by michel verstrepen from Surviving Social Chaos
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5 Easy Videos Every Small Business Can Make ASAP (With Examples)

5 Easy Videos Every Small Business Can Make ASAP (With Examples) | information analyst | Scoop.it

Is your business interested in shooting video content to engage with your audience, but you don't know where to start? Here are 5 easy videos you can easily make for your business. 


Via donhornsby
donhornsby's curator insight, December 8, 2016 8:58 AM
Do you have a YouTube channel that you’re consistently uploading new videos to? Do you have videos embedded, or linked to, in your blog posts, website pages, landing pages, thank you pages, and emails? If you answered, “no” to any of these questions, then you might just be missing out on raking in tons of money for your business.
Rescooped by michel verstrepen from Entrepreneurs du Web
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L’infographie 2016 du SEO est arrivée

L’infographie 2016 du SEO est arrivée | information analyst | Scoop.it
L’infographie 2016 du SEO est arrivée

Via Anthony Rochand, Olivier JADZINSKI
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Rescooped by michel verstrepen from 21st Century Learning and Teaching
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Google Page Rank explained

PageRank - Wikipedia, the free encyclopedia

The idea of formulating a link analysis problem as an eigenvalue problem was probably first suggested in 1976 by Gabriel Pinski and Francis Narin, who worked on scientometrics ranking scientific journals. PageRank was developed at Stanford University by Larry Page and Sergey Brin in 1996 as part of a research project about a new kind of search engine.


Via Gust MEES
Gust MEES's curator insight, January 17, 2015 5:44 PM

The idea of formulating a link analysis problem as an eigenvalue problem was probably first suggested in 1976 by Gabriel Pinski and Francis Narin, who worked on scientometrics ranking scientific journals. PageRank was developed at Stanford University by Larry Page and Sergey Brin in 1996 as part of a research project about a new kind of search engine.


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Bien référencer son site Web en 10 étapes - Le Blog Kinoa

Bien référencer son site Web en 10 étapes - Le Blog Kinoa | information analyst | Scoop.it
Découvrez les 10 étapes incontournables pour bien référencer son site Web et gagner en visibilité.

Via Freewares&Tutos
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Rescooped by michel verstrepen from Google+ Local & Local SEO News
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Ultimate Guide to the NEW Google "Business View" (Previously Google Business Photos)

Ultimate Guide to the NEW Google "Business View" (Previously Google Business Photos) | information analyst | Scoop.it

I just discovered this really awesome and comprehensive guide to Google Business View put together by John M Lynch over at Plus Your Business.


Via Linda Buquet :: Catalyst eMarketing
Linda Buquet :: Catalyst eMarketing's curator insight, April 1, 2014 2:19 PM

In case you weren't aware "Business View" is the new name for what was previously called "Google Business Photos". And John shows some great examples of what some businesses are doing with the service. Just amazing!

Rescooped by michel verstrepen from J&P Web Marketing curation
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Comment améliorer le référencement naturel de votre site avec 2linkto

Comment améliorer le référencement naturel de votre site avec 2linkto | information analyst | Scoop.it
Comment créer des échanges de liens de qualité avec l'outil en ligne gratuit 2LinkTo

Via Boyé
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Rescooped by michel verstrepen from visualizing social media
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Reseach Shows Social Media Hugely Important in SEO Ranking [INFOGRAPHIC]

Reseach Shows Social Media Hugely Important in SEO Ranking [INFOGRAPHIC] | information analyst | Scoop.it

Seven of the ten most important factors in SEO ranking now come from social media.

 

An updated study from Searchmetrics has revealed just how important social media signals are to a strong SEO ranking, with well-positioned URLs almost always having a high number of likes, shares, tweets and +1s.

 

Searchmetrics have documented their findings in this infographic, which takes a closer look at what well-positioned web pages on Google have in common, and what distinguishes them from pages that are lower-ranked.


Via Lauren Moss
Panovus's curator insight, July 1, 2013 4:05 AM

Do you reach your audience via Social Media?Panovus know what works best.Learn more:http://goo.gl/krpHx

Andy Birkitt's curator insight, July 26, 2013 7:20 AM

A recent study by Searchmetrics has revealed just how important social media signals are to a strong SEO ranking and then produced the results as this really nice infographic.

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"Bien faire et bien le faire savoir" ou "dire du mal de" ..?

"Bien faire et bien le faire savoir" ou "dire du mal de" ..? | information analyst | Scoop.it
Des observateurs ont remarqué que Google avait changé les termes employés dans sa page de support répondant à la question : "Les concurrents peuvent-ils nuire à mon classement ?"
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Rescooped by michel verstrepen from Entrepreneurs du Web
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Plus de trafic sur votre site Web? L'essentiel du référencement SEO

Plus de trafic sur votre site Web? L'essentiel du référencement SEO | information analyst | Scoop.it

Un dossier complet sur le référencement naturel: l’essentiel des principes en référencement & SEO. 

Le référencement est un travail sur le long terme, qui intervient au lancement de votre site, mais qui évolue continuellement. Il s’adapte aux nouvelles habitudes de vos cibles, à leurs besoins, leurs attentes, mais aussi aux vôtres


Via Frédéric DEBAILLEUL, Olivier JADZINSKI
Alexandre Ionoff's curator insight, February 28, 2013 2:00 AM

Le référencement est un travail sur le long terme, qui intervient au lancement de votre site, mais qui évolue continuellement. Il s’adapte aux nouvelles habitudes de vos cibles, à leurs besoins, leurs attentes, mais aussi aux vôtres.

caroline caux-evans's curator insight, March 3, 2013 7:28 AM

great, thanks!

Rescooped by michel verstrepen from 21st Century Learning and Teaching
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Content Curation in the New Normal: How Brands Must Adapt to Life in a Post-Pandemic Landscape

Content Curation in the New Normal: How Brands Must Adapt to Life in a Post-Pandemic Landscape | information analyst | Scoop.it

Customer expectations regarding their experience with brands have changed drastically since the emergence of the Covid-19 pandemic. Most notably, matters of sustainability and society have become more pertinent than ever before to the modern consumer. Whilst this can pose significant challenges for businesses, the fundamental impact on the daily routines of consumers has also created a window of opportunity for businesses to make a fresh start in their approaches to marketing. 

In the wake of the pandemic, as we face the age of the ‘new normal’, content curation that appeals to changing consumer perceptions is of the utmost importance. 

 

Learn more / En savoir plus / Mehr erfahren:

 

https://gustmees.wordpress.com/?s=curation

 

https://gustmees.wordpress.com/?s=blogging

 

https://globaleducationandsocialmedia.wordpress.com/2014/01/19/pkm-personal-professional-knowledge-management/

 

https://www.scoop.it/topic/21st-century-learning-and-teaching/?&tag=Blogging

 

https://www.scoop.it/topic/21st-century-learning-and-teaching/?&tag=content+marketing

 


Via Gust MEES
Gust MEES's curator insight, August 28, 2022 8:10 AM

Customer expectations regarding their experience with brands have changed drastically since the emergence of the Covid-19 pandemic. Most notably, matters of sustainability and society have become more pertinent than ever before to the modern consumer. Whilst this can pose significant challenges for businesses, the fundamental impact on the daily routines of consumers has also created a window of opportunity for businesses to make a fresh start in their approaches to marketing. 

In the wake of the pandemic, as we face the age of the ‘new normal’, content curation that appeals to changing consumer perceptions is of the utmost importance. 

 

Learn more / En savoir plus / Mehr erfahren:

 

https://gustmees.wordpress.com/?s=curation

 

https://gustmees.wordpress.com/?s=blogging

 

https://globaleducationandsocialmedia.wordpress.com/2014/01/19/pkm-personal-professional-knowledge-management/

 

https://www.scoop.it/topic/21st-century-learning-and-teaching/?&tag=Blogging

 

https://www.scoop.it/topic/21st-century-learning-and-teaching/?&tag=content+marketing

 

Rescooped by michel verstrepen from Marketing Stratégique du monde Digital
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Regards croisés sur 3 façons d'utiliser l'IA pour évaluer la concurrence

Regards croisés sur 3 façons d'utiliser l'IA pour évaluer la concurrence | information analyst | Scoop.it
Découvrez des pistes d'utilisation du machine learning pour comprendre comment vos concurrents sont actifs sur le web et les réseaux sociaux

Via Thierry Pires
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Rescooped by michel verstrepen from Marketing Stratégique du monde Digital
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Optimiser votre référencement Web pour la recherche vocale

Optimiser votre référencement Web pour la recherche vocale | information analyst | Scoop.it
Découvrez 9 points fondamentaux sur les spécificités de la recherche vocale sur le Web : stratégies et solutions SEO opérationnelles

Via Thierry Pires
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Rescooped by michel verstrepen from Surviving Social Chaos
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How to Use the 'Rule of Three' to Create Engaging Content - Copyblogger

How to Use the 'Rule of Three' to Create Engaging Content - Copyblogger | information analyst | Scoop.it
It’s no accident that the number three is pervasive throughout some of our greatest stories, fairy tales, and myths.

Via Bobby Dillard, donhornsby
donhornsby's curator insight, February 19, 2017 9:49 AM
This combination of pattern and brevity results in memorable content, and that’s why the Rule of Three will make you a more engaging writer.
 
Rescooped by michel verstrepen from Arobasenet.com
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Google pénalise les sites utilisant des redirections trompeuses sur mobile

Google pénalise les sites utilisant des redirections trompeuses sur mobile | information analyst | Scoop.it
Selon Google, on parle de redirection trompeuse sur mobile lorsqu'un site redirige les mobinautes vers un contenu inaccessible par le robot d'exploration d'un moteur de recherche.

Via Arobasenet
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Rescooped by michel verstrepen from Daily Magazine
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Why You Must Curate Content in 2015

Why You Must Curate Content in 2015 | information analyst | Scoop.it
The key to success in a myriad of web content that may drown us in 2015 is to curate content. The whys and hows are explained in-depth inside this article.

Via Nick, Webaholic, THE OFFICIAL ANDREASCY
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Rescooped by michel verstrepen from Time to Learn
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Incredibly Useful, Illustrated Guide to On-page Topic Targeting for SEO

Incredibly Useful, Illustrated Guide to On-page Topic Targeting for SEO | information analyst | Scoop.it

The truth is, you can create optimized pages that rank well without understanding complex algorithms. This post provides a simple framework for on-page topic targeting in a way that makes optimizing easy and scalable while improving the chances for higher rankings.


Via Benoit SOULIGNAC, Frédéric DEBAILLEUL
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Rescooped by michel verstrepen from Must Design
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Content Delivery Networks (CDNs) - What You & Graphic Designers Need To Know

Content Delivery Networks (CDNs) - What You & Graphic Designers Need To Know | information analyst | Scoop.it

Riffing Ascent Internet (Marty Note)
Jason Nelson from Ascent Internet just helped with a great guest blog post for Curagami about why "free websites" aren't so free (goes live tomorrow). Today I noticed he was sharing information about Content Delivery Networks, CDNs. I shared my experience with loading Akamai on the site my team and I managed back in the day.

CDNs are great, but there are issue you need to know about I share in the G+ post that riffed on Jason's original. I'm including this post in Web Design Revolution because its VERY important for graphic designers to understand CDN basics and potential issues.

The issues are confusing enough you can run around for a long time not realizing its your CDN installation causing that "page not found" problem. Great share by Jason and Ascent Internet and don't be so scared by my post you DON'T use an important tool in a social / mobile / connected time.

My note about CDN's & Ascent Internet's Share Is Here
https://plus.google.com/102639884404823294558/posts/ioYuNU7VJSL




Via Martin (Marty) Smith
Rescooped by michel verstrepen from Curation Revolution
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'Layering' Is The New SEO

'Layering' Is The New SEO | information analyst | Scoop.it
Search Engine Optimization or SEO is no longer what it was a couple of years back. Now, an SEO specialist needs to widen his skill-set to survive in his profession, and shift towards Search Marketing Integration or SMI.

Via Martin (Marty) Smith
Martin (Marty) Smith's curator insight, December 30, 2013 11:24 PM

Have you noticed a trend toward calling everything the "new SEO"? I'm guilty too with my Storytelling Is The New SEO deck on Slideshare (http://www.slideshare.net/martinmartysmith/storytelling-new-seo ). We are wrestling with what the absence of so much busy work creates.

I agree with this well written statement about the "new SEO":

"Search Marketing Integration merges the world of marketing with keyword themes and link building to get soaring organic visibility and better ROI. SMI is all about effective use of cross-departmental initiatives. In short, success in an SEO campaign will no longer come from the irrelevant and redundant tactics. The caliber to integrate SEO with the marketing initiatives (branding, press releases, events, products, etc.) of an organization will measure true SEO success."


Not sure about the "soaring" part, but I know any website I manage makes more money with a Phil Buckley or a Bill Ross along for discussions about "blue oceans", keywords and content.

Phil never loved the busywork anyway. Now he, and his fellow SEO experts have more time for thinking BIG PICTURE and helping to create content strategies, new Key Performance Indicators (KPIs), strategies and tactics that can WIN and WIN FAST in this new "social shares rule all" post SEO Is Dead world.




Agnipravo Sengupta's comment, January 1, 2014 12:38 AM
I read an interview of Rand Fishkin where he pointed out that SEO should not remain as an independent sector. It should play a greater role by taking active part in every other sectors of an organization and act as a "layer" over them.
Rescooped by michel verstrepen from S-E-O&webmaster&devs
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L'évolution du SEO : infographie des anciennes et nouvelles pratique

L'évolution du SEO : infographie des anciennes et nouvelles pratique | information analyst | Scoop.it

Non, le SEO n'est pas mort. Seules certaines pratiques le sont puisqu'il évolue au rythme des mises à jour de Google comme le montre cette infographie.


Via Frédéric DEBAILLEUL, Wilfried Caruel
Wilfried Caruel's curator insight, August 27, 2013 5:59 PM

add your insight...

Rescooped by michel verstrepen from S-E-O&webmaster&devs
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Quand l’expérience utilisateur rencontre le SEO

Quand l’expérience utilisateur rencontre le SEO | information analyst | Scoop.it
Vous pensez que le référencement et l'ergonomie sont deux concepts ennemis ? Revoyez votre pensée en repérant les exemples qui fonctionnent !

Via Wilfried Caruel
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Rescooped by michel verstrepen from An Eye on New Media
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200 SEO TIPS (Infographic)

200 SEO TIPS  (Infographic) | information analyst | Scoop.it

Many quick tips to improve your site's SEO (infographic)

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SEO itself has always been somewhat of a barrier to entry for online success. In other words, for a new person it's so complex that it takes a long time to


Via Robin Good, Ken Dickens, Ken Morrison
Ahmed Lizzaik's curator insight, July 12, 2013 6:23 AM

Excellent

Lynn O'Connell for O'Connell Meier's curator insight, September 14, 2013 12:41 AM

From May 2013, so some things may have changed...


Maggie DeGennaro's comment, September 15, 2013 12:37 PM
Great information...