information analyst

“Experience” is our mantra — our shared language, our unified purpose. It’s the bedrock of our work, the soul of our discipline. We advocate for good experiences. We warn our colleagues against bad…

User experience (UX) refers to the way a user interacts with a product or service, their thoughts and feelings throughout the interaction, and their overall satisfaction with it. UX encompasses every aspect of that interaction.
As such, in order to design a satisfying user experience, you need to understand your users and how they will use your product. Fortunately, psychology and knowledge of the human mind are great assets for building a successful user experience.
This article aims to take a closer look at some psychological principles and how a UX designer can use them for the benefit of their users.

If you care about your users, then you should learn that we have a few best practices to accelerate your assertiveness in the world of UX/UI Design.

In this blog, I’m walk you through 5 different ways you can become better (or at least stop sucking) at UI Design. So buckle your seats cuz the ride’s about to start folks!

Trying to follow an iterative UX design process and don’t get lost in the loop is becoming more difficult every time. Many product design activities at multiple stages often overlap and prevent us from seeing the bigger picture of our workflow. Instead of following a too abstract or vague process, I’ve tried to group and simplify the different stages and sub-stages of the whole product design work, which relies on an interplay between analysis and synthesis and firmly takes into account the surrounding dynamics at play.

No doubt that UI skills are very important to psych up the user, you can see users are attached to a product rather than one another because it looks clean, even if they have the same features with the exact number of steps in the main user flow. Do you know why? because we’re affected by the “Aesthetic — Usability Effect”

"The first time I started designing user interfaces, I made every mistake that it was possible to make, including designing unusable interfaces, failing to follow client directions, and not following basic best practices. If you’re new to UX design like I was when I started out, it can be difficult to examine what are the most common mistakes and how you can avoid them in your own work. Here are the five biggest mistakes that UX beginners make."

Over the past several years, we’ve seen brands make a big shift toward simplicity and sleekness. Hooray for minimalism, but this shift has also scrubbed the defining color, complexity of form, and dimensional elements from countless brand palettes, some highly discussed Pentagram rebrands among them.

A well-defined set of design patterns makes the interface an ultimate part of a product without limiting the designer’s creativity. And we all know that the user interface is integral to any high-quality functional digital product development. When an interface is well designed, users don’t notice it working — it’s flawless. UI design principles are essential in achieving this.

How to start your journey as UI/UX Designer ??
We humans, love to design things, whether it be architecture, shapes, tools or the website you’re reading on. This artistic need is what drives us forward in building a captivating design. The scope of this blog revolves around UI/UX designs which act as a blueprint for various websites.

Over the last 10+ years, design thinking went from being a shiny, sought-after process pioneered by IDEO and practiced by a handful of consultancies to a core capability embedded in companies ranging from management consulting firms, to large CPGs, to healthcare systems, and beyond.

I am a student of Bachelors of Design in User Experience. It has been more than three long years studying the design thinking process, extensively conducting surveys and interviews, creating emotional journey maps and designing interfaces on Figma. But why is User Experience, a broad term in itself, just limited to these?

Defining the 4 simple levels of UX design.

Out of Creative Juice?
Are you looking for some inspiration for your latest design?
Want to see what users prefer most in this competitive climate of designs?
Well, go no further. An excellent user interface is the first step toward a satisfying customer journey. Assumptions will fail, while research will save the day. Here are the top 3 UI Design trends in 2022 so far.