Design, Science and Technology

I selected this article by Andrew Osegi for Kunocreativ because it addresses a topic that  every social media marketer should be concerned about.

He asks a very important question:

"How do we give value to the fleeting micro engagements that make up social media interaction?"

Some insights to get you thinking and leveraging your messages and conversations online.

Here are a few highlights:

As the web grows, so too will the number of users invested in social media networking. In order for anyone (brand or individual) to reap the benefits of social, businesses must establish a reputable (i.e. searchable) presence in their niche or industry. This takes A) time and B) money.

Your social strategy must reflect, and adhere to, the measurable data produced when posting. This data will direct how you conduct future social media campaigns - where ROI really matters. More on that in this article.

He refers to social capital - In an article by Rig Dragon, social capital is difficult to predict and measure, but most definitely applicable in social media. Social media, like advertising, creates unseen impressions too important to ignore. - Good insights here!

Takeaway:

Think of your social media efforts as a transaction of energy. Reciprocal conversation, online or in person, is rewarding to all parties involved.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Be a  Curatti Insider  - lots of articles like this and lots more great posts and services coming!

Read more here: http://bit.ly/1u5EDMR

Building Engagement In

There are ways to BUILD engagement into a website's design. Here are three secrets to promote engagement not included in this excellent Slideshare:

* Place Email Subscription High Up and Prominent. 
* Include curated User Generated Content on every page.

* Create CTAs with CONTRAST.

Email Subscriptions
When your "Subscribe To Our Email List" Call to Action is high on the page in a Can't Miss It spot you communicate a clear "we want YOU" signal. 

UGC Everywhere
When you curate User Generated Content to your site you communicate how well you listen and care for community members. The website isn't all about YOU and what you think the inclusion of UGC says.

CTAs
I see to very common mistakes in websites I'm asked to review as Director of Marketing for Atlantic BT in Raleigh (http://www.atlanticbt.com ): NO CTAs or poorly contrasted CTAs. I PREFER CTAs to be buttons and usually test red, orange or green (depending on the background color). I'm convinced there is no ONE magic CTA color but the contrast is what makes a Call To Action helpful or not, clicked on or not, converting or not.  

Engaging and experience should always go hand-in-hand, regardless of the implementation.

Giocando....s'impara! 

Please teacher, more games!

Self explanatory visual on the benefits of gaming as a means of learning. Outlined are the rewards, mastery, engagement, intensity, exercise, readiness, and competitiveness. These types of graphics need to be displayed in the classroom. There's always parents who are unsure of how gaming qualifies as teaching. Can't they just sit their kid in front of an iPad all day at home? Well, in the appropriate setting, with the right direction and guidance, games are certainly good for learning. Some people just don't know that from experience yet.

Sociale, Mobile e… Contenuti (!!!). Il terzetto di punta dell'anno in corso (e ml'olio solo di questo)

Le marketing digital on aime ça 

So do you use the smart logo : http://pinterest.com/ubleam/