Finding a good marketing shortcut feels especially great, considering all that we marketers have to do in a day. That’s why I went hunting for the top free marketing tools in a variety of marketing categories. These tools – all quick hits you can get started with easily – focus on everything from research and writing to benchmarking and analyzing. Here’s hoping you find the perfect shortcut for your work!
Research Tools
We’ll start at the beginning: researching topics, sites and ideas.
1. Google Scholar
2. Open Site Explorer
3. Google Trends
Ideation Tools
4. Blog Topic Generator
5. Content Idea Generator
Idea GeneratorReading and Writing Tools
These tools offer help with readability, keyword density and spelling and grammar.
6. Readability
7. Hemingway
8. Onpage Optimization Tool
9. After the Deadline
10. Readability
Test ToolTwitter Tools
These tools help you maximize your Twitter presence, from timing to sharing to analysis.
11. Save Publishing
12. Followerwonk
13. Latest.is
14. Tweriod
15. Must Be Present
Facebook Tools
16. Conversation Score
17. Wolfram Alpha Facebook report
18. LikeAlyzer
19. Fanpage Karma
20. Facebook Page Barometer
LinkedIn Tools
These tools help you visualize and maximize your LinkedIn connections and presence.
21. SimplyMeasured LinkedIn Analysis tool
22. LinkedIn Maps
MapsWebsite Analysis Tools
These tools give you an overall look at many different facets of your site or marketing strategy.
23. Quicksprout
24. Marketing Grader
25. SharedCount
Relationship Tools
These tools focus on connecting with new people and strengthening relationships with existing connections.
26. Newsle
27. Rapportive
28. MentionMapp
Miscellaneous Tools
29. Down For Everyone Or Just Me?
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