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Rescooped by juandoming from Public Relations & Social Marketing Insight
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Canva Design School — Tutorials

Canva Design School — Tutorials | E-Learning-Inclusivo (Mashup) | Scoop.it
From designschool.canva.com - November 7, 2014 1:11 PM
No design experience?


No problem! Let's start from scratch and get familiar with the basic Canva tools that will help you create amazing designs.


Design Essentials will guide you through simple tools and techniques that will help you create designs you can proudly share with the world.


Fonts bring your words to life. Learn how to easily choose fonts that emphasize your message and make your designs look beautiful.


Color can be used to convey moods and create emphasis in your designs. We show you how to build meaningful color relationships to create visually stunning graphics.


Whether you upload your own, or choose from our library of over a million, images are a vital component of eye-catching designs. Learn how to use simple Canva tools to compose and enhance your images for greater visual impact....


Via Jeff Domansky
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Jeff Domansky's curator insight, November 7, 2014 12:44 PM

Canva has created a wonderful set of free design tutorials using their superb design tool. From an educational and learning point of view, the way they have simplified the training and tutorials is in itself a set of best practices. Highly recommended for bloggers, PR, content marketing, and even design pros. 10/10
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Rescooped by juandoming from digital marketing strategy
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6 Best Practices For Visual Content Marketing | Visually Blog

6 Best Practices For Visual Content Marketing | Visually Blog | E-Learning-Inclusivo (Mashup) | Scoop.it
From blog.visual.ly - July 18, 2014 12:54 PM
Become storytellers: Modern marketing is less about selling and more about creating brand experiences fueled by brand storytelling. You only have about eight seconds to catch consumers’ attention. To make those seconds count, thoroughly investigate your customers.


Some ways to do this: Start with exhaustive persona profiles to build buyer paths from high-level awareness down to purchase so that you’re creating the right types of offers to deliver the appropriate content at every stage of the buying process.


Persona research should include: raw data (surveys, internal sales, and analytics data), interviews with sales and support teams, and discussions with or polls sent to existing customers. Add Interest to Email. Despite news of its demise, email is still a marketing workhorse.


However, businesses must stop the “spray and pray” method in lieu of incorporating smarter strategies driven by automation to get the most out of the medium. Ways to standout in... keep reading


Via Martin (Marty) Smith, malek
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malek's curator insight, July 18, 2014 12:45 PM

With detailed images, you can get the attention of up to 67% of your targeted audiences.

And,,,,,,,,you can download a free guide
massimo scalzo's curator insight, July 20, 2014 5:07 AM

Martin Smith again on the importance of Visual Content Marketing, Storytelling and Persona !  Really Worth Reading !
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