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At first glance, after two decades, the utopian dream of the World Wide Web and social media maybe seems to be over. Big Brother returns to haunt our memories, and threaten our digital identity. Information overload and the maelstrom of new technologies confront us with a form of ¨Content Shock¨ and ¨Digital Darwinism,¨ where everything is moving too fast for us.
However, looking as the other side of the coin, the new digital ecosystem is perhaps not so bad he looks. Beyond this ¨Orwellian Dystopia¨, new technologies and social media provide us with the means to better fulfill us and make us better as individuals and consumers.
Today, thanks to new technologies, we can exercise together and individually, an undeniable power over brands and organizations. Tremendous power of influence, we could not even suspect there is still a few years, and now extends to many aspects of our existence.
This is the great power of influence of ¨prosumers¨; connected consumers of what we call now the new Generation C, baby boomers generation Z....
Via Jeff Domansky
Here's a good look at Generation C and nine influences of this connected generation.
Tremendous power of influence!