E-Learning-Inclusivo (Mashup)
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E-Learning-Inclusivo (Mashup)
Aprendizaje con TIC basado en los aprendices.
Curated by juandoming
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Storytelling, Innovation + Sci-fi for execs: Leads To New Products

Storytelling, Innovation + Sci-fi for execs: Leads To New Products | E-Learning-Inclusivo (Mashup) | Scoop.it
Middle-aged 'Star Wars' fan to brief locals on preparing for future
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Radical Storytelling: How Patagonia Is Telling Customers To Use Less Of Their Product

Radical Storytelling: How Patagonia Is Telling Customers To Use Less Of Their Product | E-Learning-Inclusivo (Mashup) | Scoop.it
It's one of 10 strategies that make up a new way of doing business, given the coming realities of a hotter, scarcer, and more transparent world.
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Success Stories: 6 Reasons They Fail In Sales

Success Stories: 6 Reasons They Fail In Sales | E-Learning-Inclusivo (Mashup) | Scoop.it
Success stories are effective to use as proof and reinforcement late in the buying cycle once a customer has already formed a complete buying vision that fully recognizes “why change?” and “why you?
Carol Griffiths's curator insight, February 11, 2015 7:40 AM

Very relevant...all story telling is not equal, this is a handy article to find out how to maximise the impact of stories and what to avoid...