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This study compares the accuracy of personality judgment a ubiquitous and important social-cognitive activity between computer models and humans. Using several criteria, we show that computers judgments of people's personalities based on their digital footprints are more accurate and valid than judgments made by their close others or acquaintances (friends, family, spouse, colleagues, etc.). Our findings highlight that people’s personalities can be predicted automatically andwithout involving human social-cognitive skills.
Via luiy
