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Scoop.it!
As you'll see in the SlideShare embed, this guide is designed to share practical tips on how to get started in social selling: -Avoiding silos and collaborating across teams to craft an organisation-wide approach; -Identifying the individual roles and responsibilities for marketing and sales teams; -Outlining a social selling content creation framework for marketing teams; -Detailing a step-by-step social selling implementation plan for salespeople.... Via Jeff Domansky 
Scoop.it!
In today’s climate of radical transparency where everything your business says and does is subjected to scrutiny, the most valuable way to attract leads and sales is through education and trust. The vehicle for education and building trust is content marketing. Informative, helpful content that educates your buyer and helps them decide on their purchase.Informed customers make better decisions.Better decisions make happy, loyal customers.Happy, loyal customers are inspired to tell others.... Via Jeff Domansky, Mark E. Deschaine, PhD
Jeff Domansky's curator insight,
February 6, 2015 11:43 PM
Kathi Kruse covers the four fundamentals of real content marketing value.
Scoop.it!
... From start to finish, a guest post is a lot of work. If you’re like me, you spend more time writing a guest post than any other post -- it just takes longer than a typical post on my site. But that time I would invest wasn't paying off. I found that I only gained a handful of email subscribers with each post -- the whole reason I offered to guest post in the first place. I’ve found a simple trick that makes my posts more effective and takes just a few minutes to implement. Best of all, it helped me grow my email list without a ton of additional work.... Via Jeff Domansky
Jeff Domansky's curator insight,
October 25, 2014 10:04 AM
Smarter social marketing. Want to get more email subscribers from your guest posts? Try this one trick. 
Denise Gabbard's curator insight,
October 25, 2014 9:00 PM
Make your content work harder by using this simple trick-- a total no-brainer! |
Scoop.it!
You’re walking along a busy sidewalk, dodging passersby, when a small group of people catches your eye. They’re standing in the middle of the path, heads tilted back in unison, staring at the sky.
You look, but you can’t see anything. Still, the crowd stares. You stand with them, searching for the source of their fixation. The crowd grows around you, and soon dozens of people are staring wordlessly into the sky.
Believe it or not, this is a real-life study conducted in 1969 by psychologist Stanley Milgram. A small group of people staring silently into an empty sky was influential enough to cause 80% of passersby to copy their actions, without any reason for doing so.
The Power of Social Proof
This is the power of social proof: our innate psychological tendency to use the wisdom of the crowd to influence our own decisions.... Via Jeff Domansky, ismokuhanen
Jeff Domansky's curator insight,
March 3, 2015 2:26 AM
Exploring the social media possibilities of social proof.
Scoop.it!
Did you know that, 8 in every 10 of generation Z - those born around the year 2000 - use some kind of social media. And that last year 1 in 4 of generation Z left Facebook. This tech-savvy group is connected 24/7, have an attention span of around 8 seconds, they communicate with images emoticons and emojis are the norm and they think in 4D. So how should we market to them? And what are the best ways to reach these consumers?... Via Jeff Domansky
John Norman's curator insight,
February 6, 2015 4:15 PM
Don't get caught out looking backwards. Take a little time to contemplate Generation Z and how they will soon be impacting your business. 25 years from now we BBers will be history and your business needs to plan ahead.
Scoop.it!
Do you want to know what the social media marketing pros are doing today? Keeping up with the latest social media changes is not always easy, but here you’ll find ideas worth exploring. We asked 18 social media pros to share the best marketing tactics worth doing today.... Via Jeff Domansky
Jeff Domansky's curator insight,
August 26, 2014 10:46 AM
An excellent collection of tips you may not have thought of from Cindy King and 18 marketing pros. |
Social selling is one of the hottest opportunities in digital marketing today - here's how it works.