E-Learning-Inclusivo (Mashup)
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Revisiting "Navigational," "Informational," & "Transactional" Searches in a Post-PageRank World

Revisiting "Navigational," "Informational," & "Transactional" Searches in a Post-PageRank World | E-Learning-Inclusivo (Mashup) | Scoop.it
From moz.com - January 31, 2016 10:19 AM
The idea of Do-Know-Go queries have long been useful for SEOs in understanding and categorizing user search intent for web search. But with the increasing usage of Intelligent Personal Assistant apps, this framework requires an update to remain relevant. In today's post, Tom Anthony discusses a new layer to the Do-Know-Go model and speculates about the future of search.
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5 Ways Google Search Results Will Change By 2016

5 Ways Google Search Results Will Change By 2016 | E-Learning-Inclusivo (Mashup) | Scoop.it
From www.forbes.com - May 1, 2015 11:30 AM
Search engine results pages (SERPs), much to the irritation of search marketers who count on them, change constantly. Google is constantly making tiny, hardly-noticeable tweaks to the familiar layout of its signature creation, leading to gradual changes in user behavior and disrupting the expectations of optimizers who were counting on [...]

Via Phil Bradley, Elizabeth E Charles, Yashy Tohsaku, ismokuhanen
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