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Scoop.it!
Disruption is a fact of life we cannot ignore - either we preempt it or it will make us obsolete. Are you nimble enough to survive it's ever increasing pace Via janlgordon 
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Success stories are effective to use as proof and reinforcement late in the buying cycle once a customer has already formed a complete buying vision that fully recognizes “why change?” and “why you?
Carol Griffiths's curator insight,
February 11, 2015 7:40 AM
Very relevant...all story telling is not equal, this is a handy article to find out how to maximise the impact of stories and what to avoid...
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Marteq's curator insight,
January 22, 2014 9:02 PM
This is an excellent infographic, presenting the challenges B2B marketers face at the different stages of the sales cycle. |
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To rise to the next level, a business must leverage the right tools to streamline and automate p...
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Over the last several years, social media has emerged as an effective tool for generating leads. Two-thirds of online adults use social networking, and almost half use it daily. Via massimo facchinetti, malek
Pallab Kakoti's curator insight,
July 4, 2014 5:31 PM
The use of social media platforms by sales people to generate leads and convert them into successful B2B conversions to generate revenue is summed as the concept of social selling. It’s an approach that leverages the use of various social media tools to filter targeted information based on locations, business verticals & social media profiles. The process enables sales professionals to post social updates, tweets & messages on the social media domain from their personal accounts to build their credibility as industry experts.
Read More // http://pallab-kakoti.blogspot.in/2014/02/social-selling-b2b-sales.html
Some may see conversion as an online transaction, others as a sign up or an upgrade to a paid plan. Conversion objectives vary and are therefore crucial to define the attributes for different referrers & social networks. Determine the original referrer as the first touch attribution where they first heard & saw the social content or was it the referrer of the visit where the story was seen and where the actual conversion occurred as the last touch attribution.
Read More // http://pallab-kakoti.blogspot.in/2014/03/social-media-impact-to-boost-conversions.html
#plbkkt via #hshdsh
#blogs4bytes // Follow the conversation |
I selected this article from Curatti written by John Jantsch because it provides insights on how to take advantage of new technology and trends for business growth.
Understand digital disruption instead of avoiding it
Are You Ready for New Technology?
We are experiencing new trends and digital experiences like never before. I agree that in order to harness its full power you need to embrace the latest changes.
Jantsch explains what technology means to your business and how to keep up with the pace.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Image: Courtesy of 123rf.
Read full article here: http://ow.ly/R2SC307wZnX
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