Setting Social Media Goals in 2015 | E-Learning-Inclusivo (Mashup) | Scoop.it
From www.ignitesocialmedia.com - February 5, 2015 1:16 PM
With Facebook announcing that all brand content will now be seen as promotional, marketers must adjust goals to focus on Engagements instead of mass numbers of eyeballs on a post. How are fans truly engaging with content? Are views translating into actions and advocacies?