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The power of blogs in influencing consumer purchase decisions is stronger than you might realize. According to data from a research study conducted by Research Now, nearly nine in 10 consumers (84%) make purchases after reading about a product or service on a blog. Via Jeff Domansky, massimo facchinetti, Lauren Moss 
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Scoop.it!
A three-year study from Scratch, an in-house unit of Viacom, found that a third of millennials believed they won't need a bank in the future. These millennials, defined as those between ages 18 to 33, also ranked the top four banks in the "ten least loved brands" and would rather go to the dentist than to their bank.Is this surprising? This segment of the population has grown up in an era that saw trust in banking erode due to the financial crisis and a near stagnant economy. This is also a period when new technology has enabled firms like Simple, Moven, Square and PayPal to be more relevant with a generation that would rather handle finances on their phone than in a branch. Here are some of the findings from the Millennial Disruption Index: Via Jeff Domansky
Jeff Domansky's curator insight,
March 14, 2014 10:05 AM
Coming soon to other demographics near you! |
Very useful for marketing and brand enhancement
Some really interesting statistics on how blogs are influencing consumer behaviour when it comes to buying choice.
Interesting information #blogging