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In a post last week, I talked about turning your content marketing upside down and focusing first on what behaviors you want your content consumers to perform.
Once you’ve done that and created content that you think will drive the desired actions, you can start measuring the efficacy of your content program.
Content cannot be measured with a single metric, because no one data point can successfully or satisfactorily tell you whether your program is working. Instead, you need to create an array of metrics that are selected from four primary buckets....
Via Jeff Domansky
Jay Baer writes that content isn't just about consumption, so don't only track consumption. It's also about sharing and leads and sales. His four key Marketing measures are recommended reading. 9/10
Interested in digital marketing? You should definitely take a few minutes to read this short post !
Even more data that proves how important it is to have your followers share your posts - essential reading for every dental marketing manager and TCO