E-Learning-Inclusivo (Mashup)

A marketing/recruitment perspective

I selected this article from Curatti written by Jenn Herman because it provides a close look at the types of social media followers your business needs to have.

It's important to have a community that is invested in your brand.

The Importance of Quality Social Media Followers

While you can grow a large audience quickly this may not necessarily be a benefit to your influence online. I agree that is it better to focus on the quality of the follower and not the big numbers.

Herman explains how to attract authentic followers who are interested in what your business has to offer.

Here's what caught my attention:

• The number of followers still matters if you want your content to be shared. They key is to have a targeted audience who will spread the word.

• Instead of focusing on higher numbers produce quality content instead. Along with this provide great social customer service.

• Set realistic goals on your social platform growth. For example, a ten percent increase each month. This is subject to fluctuations and changes as you monitor your accounts.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of 123rf.

Read full article here: http://ow.ly/gjZC3095h6x

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Great Article

I found it very useful.

PDGMan

With every human expected to own some 20 or more connected devices by the year 2020, the Internet of Things (IoT) is a phenomenon brands can’t afford to ignore.

Customer Experience in the Internet of Things #H2MWP

Always easier to understand Customers Experience in infographic.

Liked and agreed with all 6 of these 2015 Web Design Trends when I read the post without the infogfpahic. Infographic helps and I bet wil get more shares :). M

I like“Card” design, no, it\s not new, but I find it a good tool for designers working on responsive websites. Cards are a great way to keep things modular

Some best practices on how to create a social media page and make it successful

¿Por qué deberías considerar el vídeo para generar marca?

En este artículo David Gómez nos ofrece un análisis sobre una poderosa herramienta de Marketing, el Storytelling, y como su potencia se amplifica cuando viene sustentado en un vídeo.

Por no decir que si el vídeo esta soportado en Youtube, su posicionamiento en buscadores mejora.

Por cierto, como ejemplo (gran ejemplo) de buen Storytelling en vídeo nos trae un anuncio de Johnnie Walker realmente extraordinario.

Want to connect with an influencer? Learn ten helpful tips for emailing really busy people.

In times when we are deluged by thousands of e mails, most of them junk mails, how do you really write an e mail that really stands out? This article provides some very pertinent tips that will surely make your mails stand out!  While most of us are adept in shooting thousands of mails on the spur of the moment, few of us spend time on thinking about the subject. In many cases, having an authoritative voice is beyond us as we adopt an almost wheedling tone. How often do we attempt make the receiver of our mails like us without appearing to be rather arrogant,? Sometimes our mails can be as impersonal as though we were addressing a rock.  One of essential elements that make our e mails stand out is a voice. Excess of formality will surely make our mails seem rather dull and  mechanical.

Une mine d'infos... Merci @Frederic Canevet

Pour les e-commerçants, ça peut vous aider pour être autonome dans votre travail de Marketing.

Quelques découvertes à la clé forcément, mais un tri à faire

Earning customers interest the future of marketing success. This article suggests that long gone are the days of pushing products or services onto customers.

How much your site was impacted by Penguin 3.0 depends on the industry you’re in, the rankings you have, and the competition you’re sharing the SERP with (and potentially lots of other unknown factors).

(From the article): How much your site was impacted by Penguin 3.0 depends on the industry you’re in, the rankings you have, and the competition you’re sharing the SERP with (and potentially lots of other unknown factors).

You will never know for sure what happened unless you keep your eyes on Google. We will certainly do the same and share it with you if we spot anything out of the ordinary.

"With more mobile devices than humans and over one billion people participating in social networks, today's customers are more networked and better informed than ever."

CMO @SAPCloud shares his insight:

1. Be Part of the Conversation across all Channels

2. Use Analytics for Insight across Platforms

3. Personalize every Interaction

4. Build on previous #customer #experiences

5. Become a Predictive Business

Which brand currently connects well across your buyer journey?

Anatomía de un cerebro de Marketing efectivo
¡¡La de cosas que llevamos dentro!! ;) ;)