Learn How To Use Visual Storytelling For Your Brand or Content Marketing Strategy, by Following These 10 Simple Rules
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E-Learning-Inclusivo (Mashup)
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Success stories are effective to use as proof and reinforcement late in the buying cycle once a customer has already formed a complete buying vision that fully recognizes “why change?” and “why you?
Carol Griffiths's curator insight,
February 11, 2015 7:40 AM
Very relevant...all story telling is not equal, this is a handy article to find out how to maximise the impact of stories and what to avoid...
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Selling to employees results in employees feeling like they’re being sold, which over time can foster disengagement, distrust and detachment.
Kim Zinke (aka Gimli Goose)'s curator insight,
November 27, 2014 2:07 AM
Organizations need to stop pushing information onto employees, instead they should be pulling them into the ideas.0 "This approach requires more faith, trust and relinquishment of control, but it results in internal communications infused with greater humanity, which in turn generates greater understanding, conviction and a profound sense of belonging among employees."
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In any industry, some of the most successful new business ideas are the most radical. But these are also the most likely to fail, fast. Having a proposition that goes against the prevailing view can be game-changing; if you can get people to agree with you. And there’s the hard [...]
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Does your business have data that could tell an interesting story? I'm betting it does. I'm also betting you could be using the data you already have (or could readily get) to communicate a much more powerful message than you currently do. The secret is this: When it comes to [...]
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Being likeable will help you in your job, business, relationships, and life. I interviewed dozens of successful business leaders in my last book, Likeable Business, to determine what made them so Via Bobby Dillard
Trish Sadar's curator insight,
December 14, 2013 11:56 AM
Thank you Ivon for sharing this article!
I particularly agree with listeing being one of the building blocks that creates the solid leadership foundation.
My view: Listening is the skill that is required more and more as you move up the leadership ladder. You have to listen more than you speak.
When you talk you are simply repeating what you already know. Effective leaders know that listening is the key to learning.
Make it a great day....What our your thoughts?
Bernard Guévorts Authentis's curator insight,
December 26, 2013 3:31 AM
Inspirations pour commencer 2014 
Carol Carter's curator insight,
December 27, 2013 2:51 PM
Worth a read for anyone who wants to build a great team or company! |
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My origin story is a tale of constant change. The most recent transition, from running the multimedia desk at the New York Times to chairing the University of Oregon's Agora Journalism Center, is filled with many life lessons.
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If I had my way, any face-to-face leadership development program on the planet would first start with the facilitator showing a picture of General Sherman. No, not General William Tecumseh Sherman – military strategist and General of the Union Army during the United States Civil War in 1861 through 1865 [...]
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![[infographie] L'influence est une notion subjective | E-Learning-Inclusivo (Mashup) | Scoop.it](https://img.scoop.it/Agwal1rCZzo50lAL0FejMTl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
J’étais la semaine dernière invité à participer à une table ronde organisée par l’agence Augure sur l’évolution des métiers des RP et sur la meilleure façon de gérer les influenceurs. Vaste sujet, qui a généré des réflexions intéressantes. Vous noterez d’emblée qu’il est question de “gérer” les influenceurs, comme si ceux-ci étaient des personnes à risques qui peuvent poser des problèmes (ce qui n’est pas si éloigné de la réalité, mais c’est un autre débat). (...) Via Mon-Habitat Web, Arobasenet
Eva Maria Matesanz's curator insight,
July 12, 2014 4:46 AM
L'audience ne fait pas tout Dans l'influence !
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What if teachers had the ability to tell manufacturers what they want in a computer? How would it change the classroom? Via Gonzalo San Gil, PhD.
Gonzalo San Gil, PhD.'s curator insight,
April 6, 2014 9:38 AM
* #open #teaching, #wider #learning, #wise #world
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The way information spreads through society has been the focus of intense study in recent years. This work has thrown up… Via luiy
luiy's curator insight,
October 28, 2013 5:15 AM
The way information spreads through society has been the focus of intense study in recent years. This work has thrown up some dramatic results; it explains why some ideas become viral while others do not, why certain individuals are more influential than others and how best to exploit the properties of a network to spread information most effectively.
But today, Chuang Liu at Hangzhou Normal University in China and a few pals have a surprise. They say that when information spreads, there are always blind spots in a network that never receive it. And these unreachable dark corners of the network can be numerous and sizeable.
Until now theorists have predicted that information can always spread until it saturates a network to the point where everybody has received it. These predictions are come from models based on our understanding of diseases and the way they percolate through a population. The basic assumption is that information spreads in the same way. 
Marco Valli's curator insight,
January 11, 2014 6:36 AM
A different view on information spread and diffusion on a network. A simple model, accounting for the key difference between "viruses" and "information", both from the sender and the receiver point of view. |
Importance d'une belle histoire à raconter ...avec du contenu !
The emerging zeitgeist...
La communication visuelle est indéniablement plus efficace que toutes les autres formes de discours. Mais communiquer efficacement avec des images est aussi tout un art.