Google's search results are showing a strong bias toward content that has been shared or +1'd by people you follow on Google+. In today's special Halloween edition of Whiteboard Friday, Rand shows you examples of this bias, and explains just what is going on.
I've said before and I'll say it again.
Its to your advantage to create, curate and share content that will encourage your fans & followers to Add you to a Google+ Circle so your content will rank high in the organic personalized search results.