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The power of blogs in influencing consumer purchase decisions is stronger than you might realize. According to data from a research study conducted by Research Now, nearly nine in 10 consumers (84%) make purchases after reading about a product or service on a blog.
Via Jeff Domansky, massimo facchinetti, Lauren Moss
Very useful for marketing and brand enhancement
Some really interesting statistics on how blogs are influencing consumer behaviour when it comes to buying choice.
Interesting information #blogging