Students: How to engage with one of the most challenging audiences in advertising | WARC | E-Learning-Inclusivo (Mashup) | Scoop.it

Students don’t tend to like brands, but brands need to talk to them, but they are a complex group, described by just one term over a period of intense transition. We Are Social strategist Casper Vahlgren writes about the lessons that arose from the agency’s award-winning work with students . ."

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Via Leona Ungerer