E-Learning-Inclusivo (Mashup)
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E-Learning-Inclusivo (Mashup)
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How to Build an Unbeatable Content Marketing Plan

How to Build an Unbeatable Content Marketing Plan | E-Learning-Inclusivo (Mashup) | Scoop.it
From blog.hubspot.com - February 7, 2015 12:10 PM

Maintaining a steady stream of content that's unique and interesting to your target audience is a challenge. But with a big dose of creativity (and a little help from content idea generators), you can create content that's not only valuable to your market, but also stands out from the sea of information.

44 Fantastic Types of Content
There are tons of options out there for content you can create. Forty four content types are outlined below, so look through the list and see which ones would make a perfect fit in your marketing plan....


Via Jeff Domansky, Mark E. Deschaine, PhD
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Tom King's curator insight, February 7, 2015 10:51 AM

Vlogging, Surveys, Contests, and Apps are all great ways to drive traffic to your website(s). Are you using these and other ideas to build your content marketing plan for 2015?
Kim Swagemakers's curator insight, February 7, 2015 11:17 AM

I've been busy developing my first information product like this. Hubspot always beats me in my ideas, which is frustrating and motivaing at the sam time. But this article rocks, it is so very complete.
Faire-connaitre.net's curator insight, February 10, 2015 5:51 AM

big to do list !
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The Art and Science of Content Engagement

The Art and Science of Content Engagement | E-Learning-Inclusivo (Mashup) | Scoop.it
From blog.hubspot.com - January 1, 2015 10:19 AM

Achieving successful content engagement relies on higher-order understanding and advanced techniques.

 

The amount of information delivered to consumers today far exceeds the amount we can take in. In 2015, the amount of media delivered will exceed 74 gigabytes daily, which is equal to approximately nine DVDs worth of data sent to the average consumer on a typical day. 

To date, we’ve responded to this by increasing the number of hours we spend with media, and by attempting to “multi-task.” Americans are expected to consume media for an average of 15.5 hours per person per day in 2015, not counting workplace time. Depending on what combination of devices we’re using, we spend more than half of this time with multiple screens.

In “How Much Media? 2013 Report on American Consumers,” the author writes:

As we increase the number of simultaneous media streams going into the home, and increase our multi-tasking behaviors, a lot of content assumes the role of background or secondary content streams. Moreover, this increasing level of multi-tasking is creating competition between media streams to be the dominant stream at any one time.

 
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