e-commerce & social media

Small biz owners may not have budget to pay for an SEO agency to work out why your site doesn`t rank. Check these five things before shelling out.

I began working for a particular type of traditional business industry recently, and I noticed that a great many of the small businesses operating within it were still proceeding as though it were pre-Internet days.

Digest...

SEO is a constantly changing industry, and much of what you read in a passing introduction to the subject is outdated. We’d like to take this time to discuss several SEO tactics that are dead or dying. We’re not necessarily claiming that these tactics never work (although that’s true for a few of them). We’re simply pointing out that these tactics are losing value and place the future of your site at risk. All of these tactics are frowned upon by Google, and many of them can get you penalized. Some are more “gray” and still work, but can’t be expected to last long enough to be worth the investment.

Tactic #1 – Exact Match Domain Names

Tactic #2 – Exact Match Keywords in Titles and Meta Tags

Tactic #3 – Meta Keywords

Tactic #4 – Building Links with Duplicate Content

Tactic #5 – Keyword Density

Tactic #6 – “Unique” Content that Serves No Real Purpose

Tactic #7 – Exact Match Anchor Text Links

Tactic #8 – Keyword Heavy Footer Links

Tactic #9 – Site-Wide Links

Tactic #10 – Unnatural Links