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Wired Google launches Internet-beaming balloons USA TODAY CHRISTCHURCH, New Zealand (AP) — Wrinkled and skinny at first, the translucent, jellyfish-shaped balloons that Google released this week from a frozen field in the heart of New Zealand's... 
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mycleveragency have collated a lot of the information and cut through all the jargon and here is a basic guide to what they think makes the ‘perfect Via Marteq
Marteq's curator insight,
June 13, 2013 6:46 AM
Christopher O'Connor's curator insight,
June 13, 2013 9:17 AM
IMO this is a cool inforgraphic for anyone looking to expand their social networking marketing knowledge
Christopher O'Connor's curator insight,
July 3, 2013 10:05 AM
here is a quick and dirty guide to social media setups
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Give users more information in web search results and you'll improve the chances that they click on your link. Here are two simple ways 'rich...
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All the time you hear about the big wins in social media - thousands of new fans overnight, thousands of shares on a photo post, etc. But are these wins being achieved by all marketers across the b... Via The Fish Firm II
Ally Greer's curator insight,
June 11, 2013 2:18 PM
Great stats: -89% of marketers surveyed indicated that social media had increased exposure for their business. -64% of marketers reported increased lead generation due to social media use. -Half of marketers spending under six hours per week on social media reported a decrease in marketing spending. -71% of B2B marketers were able to use social media to gather marketplace intelligence. -71% of B2C marketers were able to leverage social media to develop a loyal fanbase.
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There’s no doubt that social media has changed the way your organization markets itself. Additionally, social media has probably affected the way your users view your organization.
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![[INFOGRAPHIC] Google Penguin Update | Digital Jungle | e-commerce & social media | Scoop.it](https://img.scoop.it/2OeM947Q51ufA15XuA7zWzl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
From
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This infographic highlights the changes being made by Google in the way it determines the organic rankings of websites Via Marteq
Marteq's curator insight,
June 7, 2013 7:30 AM
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You will probably discover that you are already good at some things, and that you need to hand some things over to the professionals. You'll find the information in this article helpful, as you beg...
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If one theme was abundantly clear at SMX West in March, it was the question over the importance of authorship and how it might impact future rankings in Google. During the “What’s Needed For SEO Success In 2013 & Beyond?
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Social media marketing podcast 41, in this episode Jamie Turner shares how to start with mobile marketing and why your mobile customers matter.... Do you use mobile marketing for business? Are you wondering how to get started? To learn how mobile marketing and social connect, I interview Jamie Turner for this episode of the Social Media Marketing podcast. It’s designed to help busy marketers and business owners discover what works with social media marketing.... Via Jeff Domansky
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Delighting your audiences differentiates you from competition. Inspire them with content marketing, social brand humanization, and relevant conversation.
Kenneth Carnesi,JD's insight:
Down to earth advice!
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Nick Usborne, from WebContentCafe.com, recently wrote a great article about how writing more articles may not be your best web content strategy. He goes on to (From my blog:: Search...
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Read our Harvard Business Review article, New Business Models in Emerging Markets, to learn about designing different business models for new markets. Via Aleksandra Misiorowska
Kenneth Carnesi,JD's insight:
Download this Harvard Business Review Article - it's worth the read on emerging markets models.
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Technology has evolved the way that customers expect to communicate with companies. In order to fill this expectation, companies need to be prepared to listen and engage with their customers in a variety of methods, particularly through social media.
Kenneth Carnesi,JD's insight:
The importance of humanizing your online business. Customer relations-don't leave it behind.
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Yes, you need quality. But you also need quantity.......Inevitable is the classic "quality versus quantity" debate. In rebuttal to the pushback that Vaynerchuk's comments received, he astutely asks, "why not both?" Why can't brands create a lot of high quality content? Sure, some of this content will work and some will miss the mark. Not all attempts will result in a viral homerun, but we live in a real-time world, where individuals are increasingly looking for more context from their content. Content providers are going to have to play a very different game. A personal case study comes to mind. On May 21st, I published my second business book, CTRL ALT Delete. Along with a digital experience to compliment the launch of the book, my digital marketing agency, Twist Image, took the interesting stats and data from this experience and created a SlideShare. Instead of simply tweeting and sharing the link throughout my online social spaces, I shared some of the unique stats (akin to Vaynerchuk's tripling down). I expected this deluge of content to upset my online community, provoking negative comments and pushback. Much to my surprise, the SlideShare quickly surpassed 100,000 views, and the number of new followers and friends coupled with the retweets and shares sent my overall analytics through the roof. Creating what Monty refers to as "digital clutter" seems to have been the most effective strategy to get the word out. How did this happen? People aren't "on the ready" just because I decided to hit a publish button. The frequency of posting matched with the quality created greater attention and focus on the message. It's a tough lesson for new media thinkers to hear: traditional tactics like frequency and repetition work.... Via Jeff Domansky
D'Oyen Williams's curator insight,
June 14, 2013 4:39 AM
CONSISTENCY is the name of the game - frequency and repitition are only moderators. Content must be consistently published so as to create consumption habits as well as content must be consistent with (or surpass) audience expectation 
Jeff Domansky's curator insight,
June 14, 2013 1:35 PM
Mitch Joel reflects on the need for quality. But you also need quantity for reach as he shows with a good example.
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I’ve spent the better part of the last 10 years telling any small business owner that would listen that marketing isn’t really that complicated. Here's how to create a marketing system... ...Marketing is just a system and, operated as such, it isn’t any different from many of the other systems needed to run a business. A system creates control, a system guides priorities, a system creates process, a system generates accountability and a way to measure and win the game. I developed my own view of “marketing as a system” after discovering that working with small business owners in the way I wanted wasn’t possible unless I was willing to change my view of marketing.... Via Jeff Domansky
Jeff Domansky's curator insight,
June 12, 2013 1:39 PM
John Jantsch shares his seven step blueprint for creating a simple but effective marketing system. His advice is proven and based on years of consulting to small business as well as his Duct Tape Marketing website. These steps are a great starting point for small business. 
lamikan's comment,
June 13, 2013 5:51 AM
ide marketing yang bagus, mudah dipahami dan enggak berbelit..
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@TheEddie24ful Thanks for RT: How Social Media Can Increase Customer Satisfaction http://t.co/oz1hlLYUOb via @hubspot
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When developing an SEO strategy, you can turn insights from Google Webmaster Tools into SEO tactical gold. Diving into the data provides new opportunities to understand how your site is performing and improve your overall campaign performance. Via Kamal Bennani
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PCR-online.biz
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A lot of marketers are rolling their eyes and wondering why we need another term – inbound marketing – when SEO, PPC (or SEM), etc., worked just fine before. So, what is inbound marketing, anyway? And why should you care? Inbound Marketing: When Customers Come To You Just like inbound flights are the ones arriving at the airport, “inbound marketing” refers to marketing activities that bring leads and customers in when they’re ready, rather than you having to go out and wave your arms to try to get people’s attention. SEO is a classic example of inbound marketing, since it typically works like this: A woman’s alarm clock stops working and she realizes she needs a new one. She goes online to research alarm clocks that aren’t too expensive and have good reviews. She uses Google to search for [best alarm clock]. She clicks on a few results and decides to order one. If you happen to be a purveyor of alarm clocks, this is a dream come true for you! You didn’t have to cold call people on the off chance that they might need an alarm clock that week. You didn’t have to spend a lot of money blasting information about your alarm clocks over the radio or on billboards, reaching far more people than necessary. Your target customer found you when she was ready to buy.... Via Jeff Domansky
Jeff Domansky's curator insight,
June 2, 2013 2:00 PM
A helpful overview of inbound marketing and how to use it. 
MTD's curator insight,
June 3, 2013 6:30 AM
Inbound, if it means anything at all, means getting attention and action in the most natural and organic way possible. Be as unlike marketing as possible. Be where your buyers are, when they're there, and ensure that you're thought about when they enter the point of need. Let them construct the funnel - because otherwise, it's fake, and this comes out in your sales. Make marketing real: make it organic: make it work. 
Frédéric Pressac's curator insight,
March 10, 2015 6:20 AM
Frédéric Pressac Consultant Web Marketing Tel: 0678035284 Mail: thetafred@gmail.com
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As the looming Penguin update (version 2.0) hovers overhead, search professionals are left wondering how the unknown changes to Google’s search algorithm will impact their company’s digital visibility. Overview... So in the case that Google+ does indeed become a factor in determining authority, one question remains – How can a brand build authority on Google+?
Via Marteq, Kenneth Carnesi,JD
Marteq's curator insight,
May 16, 2013 9:00 AM
As Google+ gains prominence, you'll want to leverage it for everything it has (esp. in light of SEO). Please click through for greater understanding to each tip: good stuff.
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As the looming Penguin update (version 2.0) hovers overhead, search professionals are left wondering how the unknown changes to Google’s search algorithm will impact their company’s digital visibility. Overview... So in the case that Google+ does indeed become a factor in determining authority, one question remains – How can a brand build authority on Google+?
Via Marteq
Marteq's curator insight,
May 16, 2013 9:00 AM
As Google+ gains prominence, you'll want to leverage it for everything it has (esp. in light of SEO). Please click through for greater understanding to each tip: good stuff.
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If you’re like most SEOs, you spend hours each week reading the latest SEO tactics and search engine tidbits. We spend hours learning, but does 90% of it change what we actually do - that is, the basic work of ranking a web page for search? Via Bonnie Burns
Kenneth Carnesi,JD's insight:
Good guide to SEO tatics.
Bonnie Burns's curator insight,
May 14, 2013 10:24 AM
To to simplify this process, I created this SEO blueprint. It’s meant as a framework for newer SEOs to build their own work on top of. This basic blueprint has helped, in one form or another, 100s of pages and dozens of sites to gain higher rankings. Think of it as an intermediate SEO instruction manual, for beginners.
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When starting a new website, one of the first and most important decisions you have to make is choosing a domain name.
Kenneth Carnesi,JD's insight:
Factor's to consider in light of Google's new stance on EMDs
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A recent survey conducted by TastyPlacement revealed Via TechinBiz
Kenneth Carnesi,JD's insight:
Short answer-yes.
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![How to Design the Perfect Social Media Marketing Strategy for Your Business? [Part 1]: Identifying Goals | High Quality Social Media | e-commerce & social media | Scoop.it](https://img.scoop.it/vHUSEW4OzOAgmpHfS1vRGjl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
