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Most social media marketers will tell you that video marketing is their priority in 2016. In 2014, global mobile video traffic grew by 55% and we can expect to see a similar statistics for 2015 as December wraps. Video marketing is no longer a "nice-to-have". Over the course of a couple of years, this content medium has become a "must-have" and brands need to adapt. We at Simply Measured have felt similar pressures to adopt the video medium and have seen an increasing demand via Twitter, Facebo 
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Online video is increasing in importance and effectiveness when it comes to purchase decisions.Nearly three quarters of consumers are more likely to purchase a product or service if they can watch a video explaining it beforehand.This research comes from a new study by Animoto, designed to explore how online video impacts consumer buying.... Via Jeff Domansky
Rizz K's curator insight,
March 27, 2014 12:50 AM
this year would be where videos are taking center-stage in social media
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Jennifer Palmer Farrington's curator insight,
March 7, 2014 9:11 AM
Nice, quick video reminding us of a few mistakes that can be avoided when making a video for marketing purposes. |
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Do you want to increase your Social Media reach and make your message go viral? Are you tired of Facebook limiting the reach of your posts? Video content is one of the best ways to increase your followers’ engagement on Social Media; and when engagement rises, your reach will also grow. The power of video as highly engaging content is the reason why most Social Media platforms are implementing new video products: video ads on Facebook,animated gifs on Twitter, the launch of Hyperlapse for Instagram, etc… However, if you just create the same type of videos as everyone else, chances are, your followers will also ignore these posts. Users pay more attention to content that is unusual and unique. Posting another video is not enough. It needs to be different from what others are doing. In this article, I will describe some apps for smartphones that will allow you to create outstanding and unique videos that will surely increase your engagement by making your videos stand out of the mass.... Via Jeff Domansky
Toltec Global Services's curator insight,
November 4, 2014 12:51 PM
Video content has skyrocketed in the last five years. Set your brand apart by using one of these video apps. 
Anelise Dahlstrøm Severinsen's curator insight,
November 5, 2014 6:36 AM
Levende billeder bliver endnu mere populært, desuden er et godt værktøj til at variere dit indhold. I artiklen er der flere apps (det fleste af dem gratis), som kan hjælpe dig at skabe engagerende og inspirerende indhold på dit firmaets sociale medier platforme. Jeg bruger Timelapse - også en gratis app, som giver dig mulighed for at vælge hastigeden på video optagelse. 
Dwight Holcomb's curator insight,
November 5, 2014 11:17 AM
Finding innovative ways to create unique video content for social media will drive competitive advantage in this space.
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BlairEvanBall's curator insight,
March 14, 2014 5:33 PM
Some great tips about YouTube videos for local business. Local SEO is a must for ranking your business and video will overtake photos as the #1 engaging tool on Social Media soon.
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Ever dreamed of a way to simply and easily create video from text, mix in a handful of visuals and produce a video to add to your blog or website with a click?
Here’s my test drive.... Via Jeff Domansky
Zac Woolfitt's curator insight,
January 29, 2014 8:31 AM
Editorial role very important. But cool technology 
Jeff Domansky's comment,
January 29, 2014 10:02 AM
Really appreciate the rescoop on my post. It is a cool tool.
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