iOS Push Notifications Have a 41% Opt-In Rate #Infographic | e-commerce & social media | Scoop.it
From www.adweek.com - June 28, 2016 12:09 PM
Accengage released the 2016 edition of its Push Notifications Benchmark. The study analyzed 38 billion push notifications sent to 750 million application users during 2015 to reveal push notification opt-in rates and reaction rates across multiple app industries.

Via Brian Yanish - MarketingHits.com