For the rest of the morning, we focused on answering one simple question: “Why should my customers care?”
That e-newsletter you are sending out. Why should they care?
Your Facebook post? Why should they care?
Your blog post, video or (God help us all) Snapchat?
You get the point....
Via Jeff Domansky, Os Ishmael
Joe Pulizzi asks a compelling question: If your content is the same as everybody else’s, why would anyone consume it? Discover the Content Tilt. Recommended reading! 9/10