You surely have your own strategies to increase engagement on your social media channels. Check out this article for some additional tips
Via janlgordon
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digital marketing strategy
Think | Visualize strategic marketing planning Curated by malek |
Rescooped by malek from Curation, Social Business and Beyond |
You surely have your own strategies to increase engagement on your social media channels. Check out this article for some additional tips
Rescooped by malek from Business: Economics, Marketing, Strategy |
There are several Facebook ad myths and misconceptions that are preventing marketers from unlocking the real power of the platform.
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Do you want to create professional-grade social media visuals?
Are you looking for budget-friendly tools to help?
Visual content can increase your visibility on social media and support your branding.
In this article, you’ll discover nine free tools to help you create beautiful visual content for your social media profiles.
Rescooped by malek from Internet Presence |
Learn how to create engaging images for all of your social media pages and profiles - no previous design skills necessary!
A great social media marketer today and an awesome advertiser in the 1960s have much in common.
David Ogilvy, the father of advertising, was famous for spending an inordinate amount of time on headlines. Why? Because that’s the line that people read the most, so it mattered a lot.
Ogilvy was a master at stuff like this — prioritizing what was really important.
If he lived through the age of social media, I’m fairly certain Ogilvy would say something like:
On the average, many more people engage with images as read the copy in social media posts. When you have crafted your social media image, you have spent eighty cents out of your dollar.
Images have never been more important in social. They’re the key to driving greater online engagement, much like a great headline in advertising.
The only issue here is that if, like me, you aren’t über-skilled in graphic design, creating eye-catching engaging images can be difficult. So how can non-designers like me still create incredible images for social media? One way is by learning simple, repeatable design principles.
Here are 3 key design principles that will help you create engaging social images every time! Read more: click image or title.
Rescooped by malek from visualizing social media |
Social media has trended towards visual content. In the past two years, Facebook launched Timelines, Pinterest became the third most popular social network, and Google+ relaunched with a visual-centric interface. Visual content allows you to craft a distinct brand identity, garner new interest, and connect on an emotional level with customers and fans. In short, a picture is worth way more than a thousand words.
This certainly makes a lot of sense and while most of us like using visual elements, if you like me, we have been a bit slow it making use of this valuable component. Instagram is one area that has shown itself to be a viable marketing tool. Its pleasing to use because there is so much material around in the form of motivational quotes etc and you can put your own creative touches to images to help with your own branding.
Rescooped by malek from visualizing social media |
You already know that well-researched, high-quality content is the backbone of a killer blog post. But don’t underestimate the importance of a strong visual component when you’re composing your latest and greatest update for your audience
The human brain processes images in as little as 13 milliseconds—less than the blink of an eye.
A post with an image is far more enticing to the bounce-happy readers of the Internet than one without, and is more likely to be shared on social media as well.
More at the link.
I selected this article from Curatti written by Shane Barker because it provides information on how to increase engagement on social media.
It's important to have a community that is interested in your brand content.
Drive Up Your Social Media Conversations
As you grow your audience online you will want to build lasting relationships with them. I agree that in order to encourage engagement you need to review your current strategy and make adjustments.
Barker explains how to post content that people will want to respond to.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Image: Courtesy of 123rf.
Read full article here: http://ow.ly/EH1X30bMJkz
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