SMS often leaves the rest lagging behind in terms of effectiveness as a marketing channel. And yes, it does have a place in B2B Marketing
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Think | Visualize strategic marketing planning Curated by malek |
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SMS often leaves the rest lagging behind in terms of effectiveness as a marketing channel. And yes, it does have a place in B2B Marketing
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Ezra Firestone shares his eCommerce ad campaigns, sales funnels and engagement sequences that are making over $1 million dollars a month. Swipe his process now.
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Gain inspiration for how to use user-generated content (UGC) on your website with these examples.
four of the many ways to display UGC throughout your online store. Using these examples as inspiration will allow you to extract more value from your customers and make the online shopping experience more genuine.
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Traditional retailers are scrambling to salvage sales. Meanwhile, there's a bigger problem looming overhead.
Generation X is changing the Fashion worl..
stores like Zara, with rapid-fire supply chains, are succeeding; they can respond to trends churn out runway-esque designs swiftly
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In a breakdown of the who, what and where of the $39 billion ecommerce sector in the Middle East, it's clear this market has finally taken its place in…
eCommerce industry is growing quickly in the Middle East region, Digital advertising and social media are an integral part for a successful reach and acquisition of the new customers.
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There may be hundreds of tactics that you could consider content marketing. So the six content marketing tactics briefly described here are certainly not an exhaustive list. But this short list does, perhaps, represent some of the best, easiest to understand, and most common content marketing options for small and mid-sized ecommerce businesses.
Commerce - Community & Content rubicons Are CSF's
No way you win online these days without crossing one of the toughest rivers in my Director of Ecommerce tenure -- making content, commerce and community sing happily around the campfire. Good tips here and I will weigh in soon.
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One of my favorite parts about the holidays is the spirit of giving and sharing. This is especially true when it comes to how brands decide to creatively share the holiday spirit on their social medi…
Macy’s is advertising their Believe campaign through their Twitter header photo. Many people forget about their Twitter cover photo, but it is a great piece of social real estate to extend your brand’s message.
Rescooped by malek from Digital Brand Marketing |
5 Holiday Ecommerce Trends
Holiday E-commerce Trends Infographic shares trends in free shipping, gamification, mobile, cause and loyalty marketing we've watched for years. 5 BIG Trends for this holidays includes:
* More, Better & Faster Free Shipping
* Mobile research and games, some smartphone bying\
* Gamification and lmore loyalty programs (they work)
* More causes & movemens less shouting and doorbusters
* More asking for help
Find each of these trends in our Holiday Ecommerce Infographic on Curagami.
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Before you start formulating the innards of your quiz, you have to figure out what the results will be. These results are always related to your products. The personalities of your personalization quiz can be formed in one of two ways.
the ultimate growth hack for E-Commerce marketers. Let's look at the precise way a quiz makes your site personal to every visitor.
Rescooped by malek from Digital Brand Marketing |
Crossing Ecommerce Rubicon
We are making progress on adding Woocommerce to Curagami. The goal is to cross the content / commerce rubicon. The gulf between effective content and commerce is large. The promise of Woocommerce, an ecommerce shopping cart and database appended to Wordpress, is elimination of the artificial and rapidly useless separation between content and commerce.
The Social / Mobile / Connected times we inhibit require a new approach to online commerce. We plan to relaunch Curagami.com next week. Stay tuned, join us for coffee (subscribe http://www.curagami.com/signup/?v=7516fd43adaa ) and we will journey across the rubicon together :). Marty & team Curagami
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Global e-commerce generates more than $1.2 million in revenue every 30 seconds, according to a new report from the Associated Chambers of Commerce of India (ASSOCHAM) and Deloitte.
Further, the study found, social networks are contributing significantly to this revenue. Social media pages provide information regarding new products in the market, user reviews and ratings of the product, recommendations, and increasingly, the ability to buy directly from the site, rather than requiring a visit to a retailer's dedicated e-commerce site.
"Social media also helps e-tailers to build brand awareness by responding to customer queries," said D.S. Rawat, secretary general of ASSOCHAM. "Seasonal sales and offers are displayed in social networks to reach maximum number of people. E-tailers have even started to motivate customers with reward points to provide feedback on the product on social networks. Prospective customers also interact with users of the product or service on social networks before making purchase decision."...
Doubt the value and impact on sales for social media? No more, according to this global ecommerce report. Recommended reading. 9/10
According to this new report, customer-oriented actions drive the expected results for companies that understand what their customers need. This is what marketing is all about: building relationships with your customers to drive satisfaction and, consequently, increase sales. Social Media can maximize results for your customer service efforts.
"In marketing I've seen only one strategy that can't miss - and that is to market to your best customers first, your best prospects second and the rest of the world last" - John Romero
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Magento is a great system for building e-commerce websites; it’s not bad for marketing them either. Out of the box there are no truly bad default settings for SEO and it offers handy functions to m…
Great "set up" tips here. We agree. Magento has no "default" bad SEO / SEM settings as some "shopping carts" do. Some of these tips were new to us and they are easy to implement / understand.
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30 Ecom Strategies & Tactics To Master
No wonder most ecommerce teams feel overwhelmed. Off the top of our heads we came up with 30 complex "mini-systems" that must be mastered to create greatness in online commerce.
Gone are the days when a little of this and that could win the day in online retail. Today all 30 of these tactics and strategies dance together requiring sophisticated understanding of individual trends, tools and ideas to win.
Things change too fast to really KNOW anything. Instead teams must surf waves, learn and fail fast and then wax up their boards for another wild ride.
Did we miss any BIG IDEAS your ecommerce team is managing. Soon we will support this infographic with a http://www.Curagami.com post to further explain each strategy and tactic. In the meantime let us know what we missed in comments or email martin(at)Curagami.com.
Thanks and remember DEEP SLOW BREATHES and if you aren't having FUN your visitors will know. They will feel it.
Do you have what it takes to be a master of online commerce?
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This post shares 3 simple web metrics to help find the 20% of stuff controlling 80% of your online business because online only Pareto can hear you scream.
Use these three simple metrics to find your long tail:
Rank
% of Total
Running Total
A simplified review of the 80-20 rule in sales. The Running Total is an interesting parameter to be considered. Need more on "Profitability" fractal from @Martin (Marty) Smith
Rescooped by malek from Digital Brand Marketing |
A couple weeks ago, we dug into internal site search & found that in some cases, searches performed by only 10% of the site's total traffic made up nea
Tip #1 - Make sure search boar is visible.
Tip #2 - Use auto-complete, suggestions and create Top 10 Search results content.
Tip #3 - Show most "relevant" results first (see tip #10).
Tip #4 - Deliver results in "local language" i.e. call things the same as your audience.
Tip #5 - Offer multiple ways users can filter results (price, category, best reviewed, most shared).
Tip #6 - Include product reviews, in-stock status and purchasing buttons.
Tip #7: Mine internal search to guide merchandising.
Tip 8: Keep SEO Spiders away from internal search results to avoid duplicate content and no social support problems.
Tip #9: Give customers the ability to save searches to MyProfile.
Tip #10 Use an algorithm to fire search results based on predictive analytics (persona based if possible).
Marty Note
When I was a Director of Ecommerce we used Internal search to help make our aggressive growth goals. I added 7 - 10 because internal search is every ecommerce team's best ally. Internal search is a goldmine of information. Follow these ten tips to mine the gold internal search provides.
Rescooped by malek from Ecom Revolution |
Social & Mobile Ecommerce
Ecommerce is being transformed by social and mobile. The implications for merchants are VAST. How your Ecommerce site creates conversations and digitally listens will determine its value. No matter how social your online store it isn't social enough for the immediate future.This Haiku Deck can help your site do things like:
* Create conversations that lower costs and increase profits.
* Build an online community.
* Learn to listen "digitally".
* Scale your store to the next level.
* Create an engine that mines User Generated Content.
Can your store be too social? Not so much as it turns out.
Today’s social media revolution is about engagement and content - the consumer is generating content, sharing, distributing, and being the medium.
Advertising told stories - social media is about getting others to tell stories for us.
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Can You Say Minority Report?
Beacons are taking the world of mobile by storm. They are low-powered radio transmitters that can send signals to smartphones that enter their immediate vicinity, via Bluetooth Low Energy technology.
In the months and years to come, we’ll see beaconing applied in all kinds of valuable ways.For marketers in particular, beacons are important because they allow more precise targeting of customers in a locale.
A customer approaching a jewelry counter in a department store, for example, can receive a message from a battery-powered beacon installed there, offering information or a promotion that relates specifically to merchandise displayed there.
In a different department of the same store, another beacon transmits a different message. Before beacons, marketers could use geofencing technology, so that a message, advertisement, or coupon could be sent to consumers when they were within a certain range of a geofenced area, such as within a one-block radius of a store.
However, that technology typically relies on GPS tracking, which only works well outside the store. With beaconing, marketers can lead and direct customers to specific areas and products within a store or mall....
Beacons are awesome for understanding traffic flows in retail locations or conferences, but will users download an app that tracks their every movement? I, for one, won't do it.
How beacons are changing the world of retail.
Inevitable the brick and mortar world will become more web-like. The other major take away is a consistent theme now - the closer we get to near real time the better we interact with the evolving mobile / social world.
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There is a new ecommerce creating new "best practices" such as: easy free shipping, new him, her, kids merchandising, social shopping & UGC conversations.
Malcolm Gladwell’s classic book, Tipping Point, identifies three unique kinds of people who make social movements possible: connectors, mavens and salesmen.
Brand advocates blend the strengths of a connector and a maven,
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Crowds, Icons & Tribes
The more we work our Startup Factory Funded statup http://www.Curagami.com the more every client needs a combination of :
* Crowds.
* Icons.
* Tribes.
Crowds bring wisdom. Remember how few were smarter than a class of 5th graders? Every websites most VAST under-utilized resource is the wisdom of crowds they AREN'T tapping.
Icons create the language that makes a crowd work just hard enough to feel exclusive and included. If anyone can join for free there is no perceived value. No perceived value means your visitors will click away. On the other hand, if you have a language only you and your tribe understand - that isn't too dense or complex - curiosity may catch the cat.
Finally tribes are everyone's end product. Tribes = sustainable web presence. Tribes means you can delegate JOBS to AMBASSADORS and get out of the way. Tribes means you are on your way to the land of get more, do less. Tribes are where we lucky few Internet marketers are headed and we are riding a bullet train called Curagami :). M
Crowd needs vision of a leader, or jump into chaos
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Design Beauty As Online Strategy
Beauty has a problem online. Imagine a line with pretty pictures on one end and makes money / converts on the other. As website design travels away from the balanced center out to either pole something is given up.
Beautiful sites often feel solipsistic and self referential. Commerce sites feel transactional and much like an not very special commodity. As visual marketing commands more and more of our attention, efforts and communication arresting imagery is important.
You can't sell someone who doesn't stop long enough to know who you are. Is beauty an effective strategy in and of itself? No. Is commerce an effective strategy in and of itself? No. Truth lies in the magic promise of a balanced approach as these 10 examples of somewhat practical beauty share.
My favorite and the one most centered between those two poles?
Juliana Bicycles - I don't typically like group scenes that aren't open to the viewer as they can send an exclusionary message. This bicycle site doesn't because of the magic of place pictured and the ancient desire to warm next to a fire with friends.
Would NEVER have thought Juliana Bicycles hero could feel so beautiful, friendly and inviting breaking several key rules - but it does.
One Unusual trend we ignore
In Digital strategy pay maximum attention to social media tools, digital tricks and marketing tips. But, we don’t always keep tabs on website design trends and evolution.
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They are the backbone of business and are a key aspect of our own lives. Whether we like it or not, relationships have shaped us as individuals. Whether it’s the relationships we had with our parents or classmates as kids or the relationships we’ve developed with peers and colleagues throughout our careers – They’ve shaped us. They’ve impacted our biases, our opinions, our beliefs and who we are as a whole.
It’s shocking to some people to think that you can build a strong relationship with someone through the internet. We all know that online dating has taken off over the past decade but that’s not the type of relationship I’m talking about. I’m talking about relationships that are completely professional and/or platonic.
Over the years, I’ve established many relationships solely through forums, Twitter, email and Facebook. I’ve connected with people all over the world and recognize that these relationships have given me new insight, new opportunities and new perspectives. Here are three dead simple tips that will help you in developing meaningful and authentic relationships through Twitter:
To read the full article, click on the image or title.
Get your Free Business Plan Template here: http://bit.ly/1aKy7km
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Content or Conversion
Ecommerce (B2C) merchants are narrowing the "content marketing" gap with their B2B cousins, but the old left/right brain problem remains. Ecommerce requires a strange synergy between right brain creativity (design, merchandising, visualization) and left-brain science (analytics, metrics, KPIs).
If you asked me the greatest challenge from my 7 year Ecommerce Director tenure it would be finding ways to win on both sides of the content - conversion Rubicon.
When we thought we had the content dial just right it would tank our conversion metrics. Each time we thought we had conversion set up perfect our "content" metrics like pages viewed, time on site and bounce rates would disintegrate.
Finding the tiny balance beam between CONTENT's heuristic benefits (more time on site, better engagement, more Lifetime Value, better quality User Generated Content and more of it) and conversion's MONEY was hellish.
Scoop.it To The Rescue
If you run a multi-million dollars ecommerce website and aren't using Scoop.it you’re nuts. There is NO faster content feedback tool than Scoop.it (period, full stop).
Here are ways I would be using this magic wand of a tool if I was still responsible for more than $6M in online sales yearly:
* Test contest and game ideas.
* Test Q&A content (most shared WINS a page).
* Find and empower brand advocates (buzz team).
* Watch competitors like a HAWK (with keyword tool).
* Watch my key brands like a HAWK (also with keyword tool).
* Ask for help (amazing talent in Scoop.it community).
* Reward previous helpers with Scoop.it profiles and long thank you notes).
* Copy Scoop.it's brilliant soft gamification and leader boards.
* Crack the API and find ways to build curation as a "channel" with a P&L, a budget and distinct goals.
* Partner with the Scoop.it team to find common points and tap their community for "testing before you test" ideas.
* Look to create an uncapped incentive plan with Scoop.it team to weigh, measure and value traffic and conversions from the channel and PAY THEM a % of the action they create.
This last bullet is worth MILLIONS . Instead of simply thinking about the very cool curation tool I would set up "content curation" as a marketing channel with a budget. Next I would call Guillaume and Marc and ask to meet in SF.
At that meeting I would pitch a mutually beneficial partnership. Instead of approaching the partnership in a static way I would pitch the Scoop.it team on a more flexible and uncapped arrangement. If the "commons" we create together produced millions projected then Scoop.it gets a sizable "affiliate-like" commission.
If I were running LLBean.com, Target.com or especially B&N.com I would be all over Scoop.it in 2014. RedEnvelope.com is an even better example. When I created FoundObjects.com in the late 1990s (now gone sadly) RedEnvelope was the cool kid on the block.
Now RedEnvelope.com is being destroyed.
They can't compete against the User Generated Content of Estsy.com or the scale of Amazon. They are in the middle where NO ONE SURVIVES.
Crack the top of that website and reinvent it with the help of a cool tool like Scoop.it or RedEnvelope.com will reach the point of diminishing return where every order costs more to ship than it makes (ouch).
If you are developing your ecommerce plan for 2014 and you aren't thinking about Scoop.it LOOK OUT.
An eye opener on striking the balance between content and conversion.. The "How-to" list is worth multiple visits.
Preaching to the choir here, of course ;)
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I recently read Justin Winter’s post over on Clarity about how he grew Diamond Candles to one million dollars in one year. Impressive, to say the least.
I immediately thought of my own experience in online retail. It took my company about eighteen months to cross the one million dollar revenue threshold — slightly longer than it took Justin, but not half bad as we did it holding no inventory, employing very little capital up front (about five hundred dollars).
My retailer was DesignPublic.com, and we sold home design items (cribs, bedding, furniture, lighting), all drop-shipped from more than two hundred manufacturer-vendors. I sold the business in December of 2011....
a great catch by the PR coach.
You'll make yourself a favor if you carefully checked how the creators stumpled upon their niche. How they used content marketing in the flywheel of growth.
Great online business strategies and lessons from Drew Sanocki. Ever dreamed building an online business? Learn how he did it in 18 months.
So many gems of information in here especially if you're an entrepreneur or start-up.
Rescooped by malek from Latest Social Media News |
This article will help you find the inspiration on how to set up the best looking eCommerce website for kids.
Ecommere themes is pivotal if you want to jump into this business. They are feature-rich themes designed for web shops.
Un buon articolo per chi offre servizi dedicati ai bambini.
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As the ’Net continues to become more and more social, there is a vast amount of digital destinations where customers can leave feedback about their positive and negative brand experiences.
Part of managing your reputation is being able to look at data and analytics and make a conclusion.
Offering creative logo design, landing page design, web banner design, flyer brochure, custom website design and complete e-commerce solutions to all our clients in USA, Canada, and UK.http://www.kooldesigning.com
I selected this article from Curatti written by Orla Forrest because it explains how to run a smart SMS marketing campaign with better results.
You can reach your prospects through specific SMS strategies.
Exploring the Mobile SMS Marketing Method
When a business sends out a marketing text message it can get either get deleted or missed. I agree that your customers will respond as you reach them with the right approach.
Forrest shows you several ways to improve your SMS marketing strategy for more sales.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Image: Courtesy of 123rf.
Read full article here: http://ow.ly/MtqX30btO8e
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