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digital marketing strategy
Think | Visualize strategic marketing planning Curated by malek |
Rescooped by malek from Social Marketing Revolution |
Welcome to Blab, a place to watch, join, and interact with live conversations about the topics that matter most to you.
Rescooped by malek from AtDotCom Social media |
Most Important Social Media
Friend asked a great question but in the wrong way. Social Media isn't important to me in and of itself, but each social media channel can help communicate marketing messages and thus become valuable and important.
Key is "matching the hatch" to borrow a fly fishing term.
Matching the hatch puts the right kind of content, what Gary Vaynerchuk calls "native content', on each social net when THAT information is important to communicating a marketing message. Here is how I answered:
Depends on what I'm trying to accomplish.
If I want comments and discussion GPlus.
If I want feedback from friends Facebook.
If I want to generally test Scoop.it.
If I want a "set it and forget it" content solution Paper.li.
If I have something happening now or want to newsjack Twitter.
To raise money on creative or gaming projects Kickstarter.
If I want to share videos YouTube.
If I want to serialize stories Storify.
If I want to test an infographic Pinterest.
If I want to do something with audio then SmartCloud.
If I want to create sustainable and potentially "evergreen" content then I use WP blogs. Content becomes "evergreen" based on how it performs (views, shares, conversions).
If I want to sell something ecom then Shopify.
Match the hatch to get the most from your content, your growing social media tribe, your time and content marketing and curation efforts.
It's the singer, not the song. Thrilling article about match the hatch for your content
Rescooped by malek from Must Market |
5 Secret & Disruptive Content Curation Tools
* Scoop.it.
* Haiku Deck.
* Paper.li.
* Pinterest.
* GooglePlus.
http://www.atlanticbt.com/blog/5-secret-content-curation-tools-and-how-to-use-them/
Martin Marty Smith on Scoopit
@Martin (Marty) Smith
What's Google Plus?
This “new Google” era can be summarized as PEOPLE not BOTS!
Rescooped by malek from AtDotCom Social media |
Use Pullquote to create a link to a paragraph on a web page. Pullquote is great for micro-bookmarking or tweeting about key ideas.
Long live the content snippet in the content jungle. A very flexible tool to mine for pull quote.
Henry Copeland (@hc) is the Internet marketing genius behind blogads and a good friend of my friend Phil Buckley's (@1918). I promise to do another post on how cool Blogads is (http://web.blogads.com/ ), but Phil shared something at lunch today that has my palms sweating it is so exciting.
Why Pull Quote Is So Cool
Curators on Scoop.it like Robin (@RobinGood), Guillaume (@Gdecugis) and Ally (@AllyGreer) will get how cool Henry's pullquote app is immediately. The app allows you to "pull" a piece of content from a favorite post, share it on social media and be able to curate your "pulled" stack.
I've been writing about the "snipitization" and "appification" of everything and Henry just proved the point. Curators usually LOVE 10% of a post, like another 20% and can take or leave the rest.
Now, thanks to Henry's very cool app you can create this:
http://www.pullquote.com/hc/files/innovation
That link is to Henry's PullQuotes tagged "innovation". Here is the link to all of his curated groups:
http://www.pullquote.com/hc
Every curator out there is now fully focused on THIS piece (lol). Not an easy feat, but that is the power of Henry's brilliant idea. Henry's PullQuote App is like a writers index cards ONLY there is a special secret.
Let's move all the way through Henry's invention.
http://www.pullquote.com/hc/files/innovation
We click on the first pullquote and get this page:
http://www.pullquote.com/quote/hc/IKVsU2
Click on the tiny URL at the top to get this page:
http://pullquote.com/pq/IKVsU2
Click on the post link at the bottom and we've arrived back at the ScienceDaily post Henry pulled from
http://www.sciencedaily.com/releases/2013/09/130912095241.htm#pq=IKVsU2
PullQuote just built curated relationships between content snippets Henry tags as "innovation", but those new relationships don't break the link back to the post.
Imagine how much easier it will be to write a post about innovation with PullQuote. Creators can go to their tagged "innovation" basket and find cool references and relationships they didn't even know existed.
Now let’s fast forward into the curation implications. I read a TON of content every day. I have to read mountains of content because things I read yesterday aren't categorized and tagged.
Scoop.it is great and using its FILTERS must have saved a year of my life. Problem is we lack this view:
http://www.pullquote.com/hc
That view of the tages you use is an incredible feedback loop because you can see how rich each "basket" is. Henry has 22 PullQuotes in innovation and so it ranks among his top interests exceeded only by health.
By curating the QUOTE we can easily arrange our baskets so writing or curating a post about innovation takes MUCH LESS TIME. If Scoop.it could add a tag cloud view across all feeds much the same benefit could be created (from a dashboard) perspective.
I see PullQuote and Scoop.it as natural allies. When something BIG about Google is blooming on Scoop.it then a quick check of PullQuotes curated and tagged as Google might lend weight and credibility to a Scoop or blog post (and then a Scoop or social feed).
Did you see the secret? The secret is since you are only grabbing pieces of many articles overhead is a fraction of what storing the article would be. With the way the cloud is today I bet you could PullQuote the galaxy and it wouldn't require much backend iron to support.
The real benefit is in how we as curators and creators will learn to create and cross index our cards (PullQuotes). Any tools like Scoop.it and PullQuote that promise MORE even as they require LESS has my attention. What about you?
Bravo Henry!
Blab
There are conversations going on now you would probably find interesting. What if you had a tool that let you listen in on conversations? My friend Eric Garrision, CEO of WTE.net , is stopping by later.
Eric and I will discuss what worked this holiday selling season for his 300 e-commerce clients. What if you could hear that conversation. May prove helpful right? Blab may make just such an impromtu real-time tap into Eric and my conversation about the future of e-com possible.
And that could be cool :). Marty