Digital Marketing Power
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Digital Marketing Power
Everything you need to know about digital, mobile & social media marketing to help you engage your audience & drive new business
Curated by Gary Hitching
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Keyword Research – Developing an Effective SEO Strategy

Keyword Research – Developing an Effective SEO Strategy | Digital Marketing Power | Scoop.it

Launching a site is just like preparing for war. Getting traffic and moving ahead on search engine rankings is the real battle. Whereas to earning passive income from your website is achieving victory. But who do you think should be rewarded with a medal of honor after dominating the search engines? Do you have an effective SEO strategy? This excellent article explains the importance of keyword research and gives advice on what you should be doing.

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Ranking First Isn’t Enough to Get New Business

Ranking First Isn’t Enough to Get New Business | Digital Marketing Power | Scoop.it

Yes, I realize the irony of an SEO firm telling you that ranking first in Google and Bing isn’t going to make a difference for your business. Shouldn’t I be shouting the value of rank from the rooftops? Here’s the thing though, while ranking well is important (there are plenty of reports detailing the percentage of clicks the top ten sites get), it isn’t the only thing you should be worrying about. Today’s Internet user is smart; they know that just because a site is ranked first that doesn’t automatically mean it’s the best site for them. 1st ranked sites may get the lion’s share of clicks, but clicks do not automatically equate to conversions.

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4 Ways Mobile Should Change Your SEO Strategy

4 Ways Mobile Should Change Your SEO Strategy | Digital Marketing Power | Scoop.it

If projections are accurate, in less than three years there are likely to be more mobile Internet users than desktop users.  The shift will dramatically impact how people search and how potential customers find your business online. Start preparing now. This article presents 4 ways that mobile should change your SEO strategy. Will you take note?

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