Digital Marketing Power

From personalized subject lines to custom content videos, emails are getting flashier. After all, marketers are continually looking to improve results with an edge over the competition. There’s always a new tactic, technology or theory that promises to drive more opens, clicks and conversions. The problem is that in our zeal to find “the next big thing,” we often lose sight of what really matters: putting together the right foundational elements that will drive sales consistently and predictably.Here are four basics every successful email marketing strategy should include. By getting back to these basics, you can rest assured that you’ve built a strong foundation to support all that flashy content.

Within the startup community there has been a lot of talk about the rise of agile marketing – a management approach that adapts agile software development methodologies to the planning and execution of marketing programs. Agile marketing’s potential, however, extends well beyond marketing start-ups and in many ways goes hand-in-hand with inbound marketing.

Your business’s homepage is undoubtedly one of the most important pages on your entire website. It’s your virtual front door and your face to the world! When it’s done wrong, it’s like giving your customer a limp handshake – you make a weak first impression. But when it’s done right, it’s magic.

Writing compelling emails has gotten more and more difficult in today's world. As marketers around the world have exploited the creation of content and technology has bombarded our lives with too much information, the real question is how you get your sales message across. Technology has increased people's access to information from anywhere in the world, and the volume of email we receive on a daily basis has increased even faster. Your content has to stand out, or it will just wind up being another unwanted message headed for a spam folder.

Thanks to this slick augmented reality mirror, if you happen to find yourself in Sephora’s makeup store while visiting Milan, Italy, you’ll have the rare opportunity to try on almost every shade of eyeshadow the company sells, without ever putting any of it on your face.

Looking to succeed with Inbound? Then don't fall victim to these common Inbound Marketing habits!

You need a website to keep relevant in the ever evolving and expanding digital age. Your website is more than a brochure of what you do- it’s a sales tool, a marketing tool, and it helps support your business goals and growth. Not to mention it will make you look awesome in comparison to the competition when done well. There is no cut and dry layout for a website that will be successful across industries. No navigation bar or footer is created equal.

Content marketing is the process of creating and sharing engaging and informative content freely so that your company can attract prospects and turn them into long lasting customers. The idea behind content marketing is that by distributing content in the form of blog posts, news releases, e-mails, white papers, case studies, e-books, infographics, and video, you come to be known by your prospects as the go-to expert in your sector. Your prospects also come to know and trust you (hence helping them become life-long customers). But does content marketing really work? Read below for some statistics about the effectiveness of content marketing.

The concepts of branding and inbound marketing may seem to be at odds most of the time. After all, branding is how the world sees you; inbound marketing is how the world finds you. You’ll spend thousands of dollars and valuable hours developing a brand—an identity—by which you’ll be identified. This brand may be available to and recognized by a large number of people…the whole world, if you’re lucky. Those people, amazing as they are, won’t all be potential customers, and that’s where your inbound marketing comes into play.