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Email marketing may not be the trendiest marketing tactic right now but it still works. Email is where you warm your leads up for a potential sale. If you’re using social media for lead generation, completing the nurturing process through email can be very effective. If you want to generate leads, convert leads, and develop a relationship with your customers, you must use email marketing effectively. 
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Now that email marketing has been around for years, every retailer has an email marketing program. But, each program is at a different level of sophistication. Do you ever wonder where your program ranks compared to others? Need helping mapping out where to go from where you are? The crawl, walk, run metaphor and PR can resonate with many marketers. Many times after finishing a race, you will hear a runner say, “I’m never doing that again!” But after just a few days, the runner is already planning her/his next race. Getting to the finish is hard, and at times may not seem worth it; but in the end, you can recognize your achievements and realize you can push yourself to be better, both as a runner and as an email marketer.
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It’s “divide and conquer” when it comes to email lists. Your analytics team is charged with putting your customers into their respective buckets. Then it’s the job of the marketing and creative teams to come up with relevant messaging targeted to each segment. Marketers are familiar with the traditional types of segmentation, such as gender, age, location and engagement. These types of segmentation pay (literally), however, it can be even more rewarding to dig a little deeper into your list and find the correct segmentation for the job. Following are five less-common methods of segmenting your list. .
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As online professionals, we spend a lot of our time testing, researching and applying new strategies to create “best practices.” Sometimes these practices apply to everyone and sometimes they just apply to us. It’s the “testing” part of it that’s so crucial to determine which is which. Along with the most popular content, publishers pay close attention to click-throughs per campaign, revenue per subscriber, revenue per thousand emails sent and revenue per campaign. These metrics help you plan future email marketing campaigns and create new best practices for your company. Understanding these metrics and detailing them each quarter can help you tighten up any weak links in your email newsletters and email marketing campaigns. And that’s without considering the actual design of your email pieces. This post outlines some recent research. Do you agree/disagree with some of the findings?
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There are many reasons for having a list. It could be for news disseminating purposes, for your latest posts, for paid information, or most likely for marketing things around people who’re interested enough to sign up. Whatever the reason is, list collectors agree on the same thing- we all want to keep our subscribers loyal and never leaving.
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As with all things in life, in email marketing there are a lot of things you can learn from the mistakes you made. Even better though, is to learn from other people’s mistakes. Here are five email marketing mistakes other people already made, so you don’t have to:
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The Barack Obama campaign raised almost $700 million dollars online – and almost all of that came from emails. The same email strategies they took advantage of can work for your business too – and they don’t require having a 100-person team of volunteers. Here are 5 Email marketing tactics businesses worldwide can learn from Barack Obama’s campaign…
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No matter how enamored you may be with social media, email still outpunches just about every tool out there when it comes to cost effective lead conversion.
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