Digital Marketing Power

Hashtags can be a powerful communication tool for businesses. Rupert Staines, European MD at RadiumOne offers seven best practice tips on getting them right.

The social media boom showed no signs of relenting last year and with that exponential growth came the wider use of hashtags by businesses and consumers. In fact the American Dialect Society crowned ‘hashtag’ as the word of the year and the French government’s General Commission for Terminology and Neology have issued a recommendation that French social media users should shun the term in favour of a French alternative due to how widely used it has become in the country. Whichever way you look at it, the hashtag revolution is certainly causing quite a stir globally and has become one of the most popular and recognisable phrases – with one couple even naming their child Hashtag. Although I wouldn’t recommend this, hashtags are clearly worth keeping on top of, so here are some tips to help marketers effectively use them to benefit their business

So, you added social buttons to the header of your website, next to your other contact information. Now you think you’re socially integrated. We hate to break it to you, but that’s not integration. There’s no appeal to your visitors to click those buttons. You have to encourage your visitors to interact with you socially and make social media part of the user experience of your website. Twitter has created several simple and quick ways to integrate with your website and enrich user experience, and each method has a proven track record of success.

Here are 48 online marketing stats - each one with a bite-sized Tweetable link. Share them easily on Twitter and look like an online marketing smartypants.