Marketers Are From Mars: Their Digital Behaviors Differ From Consumers' | Digital Marketing Power | Scoop.it
From www.marketingprofs.com - January 22, 2013 2:26 AM

.Marketers are not typical consumers: They're more likely than other online consumers to explore new digital environments, own a smartphone, and use various digital media frequently. Consequently, marketers can lose touch with the people they're trying to reach, according to a study by ExactTarget.

Below, additional findings from ExactTarget's new "Subscribers, Fans, and Followers" study titled "Marketers From Mars," which polled online consumers and marketers about their use of digital media.