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Scoop.it!
Social media marketing provides the ability for companies to build strong, lasting relationships with their target markets. The key to developing relationships is engaging in compelling conversations, and one of the fundamentals of being an excellent conversationalist is good listening skills. Twitter and Facebook, the most notable social media marketing outlets, are ideal platforms for listening. 
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Scoop.it!
Anyone who’s anyone in online media and marketing will communicate the utmost importance of developing your online relationships once they’ve been established. And if you’ve even dipped your toes into the sometimes Fail Whale-infested waters of social media, I’m sure you’ll agree that it’s no easy feat to build that special kind of trust with your friends, followers, and subscribers.
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Scoop.it!
.Marketers are not typical consumers: They're more likely than other online consumers to explore new digital environments, own a smartphone, and use various digital media frequently. Consequently, marketers can lose touch with the people they're trying to reach, according to a study by ExactTarget. Below, additional findings from ExactTarget's new "Subscribers, Fans, and Followers" study titled "Marketers From Mars," which polled online consumers and marketers about their use of digital media.
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