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We all want our websites listed at the top of Google’s search engine results pages (SERPs), right? A high-ranking can bring targeted and (mostly) free traffic. More importantly, it brings leads and potential conversions. If you’re working to get a top ranking, your goal is simple: you want Google to love your website. But the problem with Google’s love is that it doesn’t come with a promise of ongoing fidelity. Google has no loyalty to your business. Because of this, your rankings can become a potential point of failure.
