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Scoop.it!
Social media optimization (SMO) was originally designed to drive traffic from social media sites such as bookmarking sites and social networks. However, SMO is now significantly more important and not simply because social networking has grown but because SMO also improves SEO performance. Good SMO will drive traffic from both direct social site referrals and from search engines. 
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Scoop.it!
A tectonic transformation is happening now in the world of digital marketing. With the exponential rise of social media channels and online consumer engagement, it is getting increasingly difficult to reach consumers and increase ROI through traditional advertising. While big corporations keep shelling out on expensive outbound marketing campaigns, there is increased evidence of a major shift in consumer behaviour, with more and more people being in favour of opt-in promotional methods and tending to block out interruptive advertising messages.
Scott Normandin's comment,
May 20, 2014 9:56 PM
consumers in this hyper inflated marketing world are often self educating well before engaging companies through traditional and online sales channels making effective marketing even more difficult.The notion that an informed consumer, with sufficient time, could approach a sales channel armed with same amount and level of detail of a "sales agent" speaks to the power of information availability, and makes the task of clarifying and directing messaging through numerous engagement channels even more challenging
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Scooped by Gary Hitching |
Scoop.it!
Marketing is moving from analog to digital and many well established companies have not woken up to this and are still persisting with what was the “tried and true” but is now becoming the expensive and ineffective.
There are essentially 3 elements that have emerged in the last decade that have brought us to this generational shift: 1) social media 2) mobile devices enabled with wireless broadband and 3) Google and other search engines continual evolution. Here is a list of the top 10 essential activities that should be considered part of your marketing strategy roadmap that are becoming vital in a digital world and are quite often ignored by a generation of management that grew up in the age of the TV industrial complex and telemarketing.
