Digital Marketing Power

After offsite engagement for awareness, the next step along the route to revenue looks at the "Consideration" phase where engagement – as well as other factors – can affect click-through rates (CTR) in search results, an oft overlooked, and underrated metric in the world of SEO.

First a caveat! CTR studies are both fun and farcical. When no two search results are the same, predicting the percentage of click-throughs in certain positions, and leveraging that as a prognostication of actual traffic can, at best, provide directional data and, at worst, leave clients unhappy when targets fall short.

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A tectonic transformation is happening now in the world of digital marketing. With the exponential rise of social media channels and online consumer engagement, it is getting increasingly difficult to reach consumers and increase ROI through traditional advertising. While big corporations keep shelling out on expensive outbound marketing campaigns, there is increased evidence of a major shift in consumer behaviour, with more and more people being in favour of opt-in promotional methods and tending to block out interruptive advertising messages.

The title tag is one of the oldest attributes there is to a webpage’s layout. Title Tags have been existent since websites came to being. Title tags are also one of the most important attributes that you will ever get to use in your on site optimization. This is a Tutorial on Title Tags.