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Marketing is moving from analog to digital and many well established companies have not woken up to this and are still persisting with what was the “tried and true” but is now becoming the expensive and ineffective.
There are essentially 3 elements that have emerged in the last decade that have brought us to this generational shift: 1) social media 2) mobile devices enabled with wireless broadband and 3) Google and other search engines continual evolution. Here is a list of the top 10 essential activities that should be considered part of your marketing strategy roadmap that are becoming vital in a digital world and are quite often ignored by a generation of management that grew up in the age of the TV industrial complex and telemarketing.
