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Pinterest is perfect for businesses with small marketing budgets, and you can improve SEO and drive traffic by optimizing your images.
The image-based social media site is an online bulletin board that lets you collect and share images by “pinning” them to virtual boards. It has been one of the fastest-growing consumer Web properties — according to comScore, it ranked 28th among U.S. Internet users in January, with about 30 million unique visitors.
Pinterest users spend more money, shop more frequently, and purchase items more often and in larger quantities than users on any other social network. If you believe that Pinterest is a viable social media marketing platform for your business and your initial attempt at using it hasn’t yielded the positive results you were looking for, it’s time to optimize your presence — starting with the images you post.
