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A meaningful social signal can deliver a whole lot more than just marketing exposure. Integrating social media into multiple functions of your organization can benefit operations and yield a distinct competitive advantage.
Via Brian Yanish - MarketingHits.com, Martin (Marty) Smith
The Relativity Of Everything
Social media is the most relative of media. The more territory social media captures the more relative things become. Relative in the sense that it is impossible to really KNOW anything.
There are simply too many variables now. Patterns that seem so convincing may be worth a double down, but those patterns may have so many interconnections you are betting on a horse you may never see or fully understand.
This is NOT to say we can't trust or use our metrics as maps to help create greatness. It is to say that our zero sum habits, this OR that, need to be replaced with AND.
This AND That are impacting our metrics and Internet marketing. Great infographic that speaks to the value of a single social signal.