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Scoop.it!
5 Cool Content Marketing Tools shares how we use Scoop.it, Haiku Deck, Paper.li, Gplus & Pinterest to create, test and improve Curagmai's content marketing. Tools discussed: @Scoop.itHaiku Deck Learn why we love these 5 content marketing tools: http://www.curagami.com/5-cool-content-marketing-tools/?v=7516fd43adaa 
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Content Director Should Rock Content Marketing
Scoop.it!
Gain up to 50% percent more followers on Pinterest by using this fantastic Pinterest Social media tool called Pinwoot
Martin (Marty) Smith's insight:
Cool tool shared on G+ by Tom George of Internet Billboards.
Bill Gassett's curator insight,
January 29, 2014 6:12 PM
How to get more Pinterest followers using Pinwoot.
Scoop.it!
Sharing Our Secrets
Scoop.it!
Twitter’s video service, Vine, has been around since early this year, but lately it has been getting more attention than ever.
Martin (Marty) Smith's insight:
I'm new to Vine and Instragram, but this great KISSmetrics article outlines why one is better for business. I won't spoil the mystery, but Vine's looping puts so much presure on the creative process I'm betting you can figure out the winner.
Scoop.it!
Using Paper.li to create Heroes Cure Cancer Daily (http://paper.li/CureCancerHero/1378227914 ) today and fell in love all over again. Wrote this piece a few months ago and boy does it apply because Paper.li does ROCK (i.e. creates a lot for a little).
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Haiku Deck (@HaikuDeck) is becoming one of my favorite Internet marketing tools. As I mention in the linked post great tools make good Internet marketers great and great IMers fantastic. Haiku Deck, a visual storytelling tool and presentation tool, is a GREAT and very cool tool.
Scoop.it!
After creating the Story of Cancer Store (https://storyofcancer.gostorego.com/ ) in a matter of days I learned 5 valuable "New Ecommerce" lessons including: 2. Stores Are Easy. 3. Stores Are Visual. 4. Stores Tell Stories. 5. Stores Are Fun.
Scoop.it!
Content Marketing Tools For Startups * Scoop.it
The linked post explains how I use Paper.li for everything from spidering the social web to reputation management. If you are a startup and don't know what either of those ideas are, trust me you will and I promise to post more about content marketing for startups soon.
Martin (Marty) Smith's insight:
Friends @Smallrivers (Paper.li) made my day today and it was HARD day, so thought I would run this scoop about why Paper.li ROCKS back up the flagpole along with my thanks.
Kelly Hungerford's comment,
June 18, 2013 11:15 AM
Thanks Marty. That's a great list and we're proud to be a part of it in your "Do More With Less Strategy" Appreciated!
Brett.Ashley.Crawford's curator insight,
October 29, 2013 10:55 AM
nonprofits of small and medium size are distinctly and significantly similar to start-ups. They can similarly utilize these content curation tools, especially nonprofit arts looking for online impact.
Scoop.it!
Economic Times Google boosts photo offerings to rival Facebook Economic Times SAN FRANCISCO: Google is digging deeper into its technology toolkit to turn its social networking service into a more formidable threat to Facebook, sprucing up its photo...
Martin (Marty) Smith's insight:
Google Header Eats Los Angeles Yes the Google+ Header just got bigger along with 41 other feature improvements to the leading search engine's social network. Recognizing that the most popular content on Facebook is pictures, Google+ boosted its ability to compete. Here is a quote from the Economic Times post:
James LaCorte's curator insight,
May 20, 2013 3:38 PM
I have tested some of the changes out. I like the look and feel. They need to work on getting the masses over there, even if it is for the communities.
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The NEW Revolution where work is value based and so a lot like play and love isn't a "four letter word" in business.
Martin (Marty) Smith's insight:
Love this and couldn't have said it better! Life is short, do what you love, with people you love and be all in all the time and see if your FUN factor doesn't go way up. If the app is half as good as their manifesto it is sure to rock.
Scoop.it!
So you've got what you think is a relatively successful social media campaign going – but how do you know? What statistics do you go by? Simply having a
Martin (Marty) Smith's insight:
Great free tools I'd never heard of on this Business 2 Community post.
Scoop.it!
When my brilliant Quant friend Melinda Thielbar explained how Linkdedin is using gamification to clean their data I was stunned. Stunned at the sheer genius and power of LinkedIn's little endorsement game. Today I confronted the two Martins. The Martin I THINK I am and the Martin who IS. Fascinating conversation and all from a little game. Brilliant.
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![Video + Teach Beats Video Alone In Online Learning [Infographic] via @RKirkOwen | Curation Revolution | Scoop.it](https://img.scoop.it/FbU8-iXazLh2NPc2r1IEzTl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Marty Note
Great meeting today with our Triangle Startup Factory mentor Kirk Owen (@RKirkOwen). Kirk is a Jedi Master Mentor and Internet marketer. He is working with VC Firm Intersouth Partners (@intersouth) to create an online site to help teach music with a combination of VIDEO and "live" via the web instructors.
COOL idea for ecommerce merchants to adapt especially given results of this study showing higher engagement and more money when video marketing is supplemented by a "live" instructor.
So imagine you are the Bass Pro Shop site. You are learning about new lures from videos and waiting for the Bass Pro to come explain how he matches lures to weather, water and other conditions. Videos helped you learn some features but the "live to the web" presentation via a G+ Hangout or via a streaming service increases engagement and conversion.
Oh, Time on Site goes up to since I bet Bass Pro Shops would find a large audience consuming videos immediately before and after the "live" presentation. Kirk is an amazing IMer, entrepreneur, coach and mentor. Follow him on Twitter and if you are in the Triangle area of NC ask him to lunch and guarantee you will be smarter for it.
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Startups are fun, creative & may be our best hope. This second of a two part Curatti series covers startup trends from digital homes to wearable tech.
As I was putting the finishing touches on this second post in a 2 part Startup Trends 2014 for Curatti.com one of our featured Smart Home Startups @Nest sold to Google for $3.2B. Amazing.
More than 25 other cool startups covered some of them will be worth billions too :). M
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Can a soda machine teach important Intenret markeitng lessons? Yep, the brilliant Coke Feestyle machine is a stduy in Lego-like building simple, adding touch so even complex things feel easy and the "appification" of everything.
We share ideas for how to move Coke Freestyle machines into an Internet of things by using a mobile app to create community and gamify their very cool soda machine: :
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Optimal Targeting’s CEO David Konigsberg shares his insights on the future of marketing with this new metaphysically inclined infographic. It effect
Great Infographic and I bet at least half right :). M
Another great Scoop David! I will take the test later and report my results :)
Right Marty...great infographic! Thanks for the scoop!
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Here are 5 Internet marketing tactics some genius friends are using to have a happy holidays (with names and website identieis kept secret as promised):
1. Mobile Games.
2. Disruptions.
3. Asking for help.
4. Listening.
5. Crowdfunding
What are you doing that is cool, unique and different this holidays? Tell me if you can, if not hope you will in January :). M
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Why Ashton Kutcher Doesn't Signal The End of Days & +Scoop.it Rocks
Forbes is funny. I love their coverage of the digital revolution, but journalists are…
My friend @MarkTraphagen has baited a great trap on Google Plus. Mark is riffing off of my piece about @Scoopit and Ashton Kutcher this morning and he invited two of my favorite Internet marketing gurus to weigh in.
Mark's move makes this conversation a MUST read. Hope you will weigh in too. Do you think Ashton Kutcher's 15M followers’ means the end of days or can the web expand and contract to support a new thinking where AND replaces Zero Sum?
Rare that you know when a great conversation is ABOUT to take place, this is one of those rare times. Hop in and join us :).
Find and contribute to this conversation on G+ Here
http://bit.ly/195EPQZ
My G+ Page is here
https://plus.google.com/u/0/102639884404823294558/posts
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Consumer-Driven Campaign Will Revitalize and Repaint the Main Streets of 20 U.S. And Canadian Communities
Benjamin Moore's Main Street Mattes is a great campaign idea. The paint company will use a favorite tactic of mine, the User Generated Content Contest, to "beautify America.
They will select 20 "Main Streets" to be revitalized based on UGC nominations and votes. Great idea proving another favorite topic - Save The World Marketing.
Every brand, product and service saves the world in some way. Connecting with how your brand, product, service or company saves the world has never been more important.
Find my slideshare on Save The World Marketing here
http://www.slideshare.net/martinmartysmith/save-the-world-marketing
Kudos Benjamin Moore.
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Scoop.it!
I Scoop Therefore I am. 3 reasons to love Scoop.it for your company, brands or personal brand.
3 More Reasons @Scoopit ROCKS
Speaking to Andrea of Top Of Mind PR the other day about two of my favorite things - @CureCancerStart and Scoopit - I realized something. I realized how far my content curation and creation has traveled in such a short time.
I found 3 more reasons I love Scoop.it during our call:
1. Community
Scoop.it is a community of rock star curators willing to share, teach and interact. If I've traveled some distance in my ability to create and curate content then it is because of lessons learned from Robin Good, Michele Smorgan and Karen Dietz.
2. Real Time Fast Feedback
Scoop.it's analytics are amazing and instructive. You have to be able to wield a machete since the data is BIG, but hidden inside the forest is amazing content marketing truth. Another big reason I've learned to be a better curator and content creator is thanks to Scoop.it's analytics.
3. Benefits of the Commons
I wrote about the Commons Revolution recently (http://www.atlanticbt.com/blog/the-commons-revolution/ ) and I've created a Scoop.it feed dedicated to the idea of the commons (http://www.scoop.it/t/commons-revolution ). I just witnessed an example as my Scoop.it feed outranks my Atlanticbt.com/blog post.
The idea of the commons is WE contribute so the commons can return that contribution BECAUSE any commons will be more likely to become a hub than any website. Commons scale User Generated Content and they ping Google constantly.
Scoop.it has more than 43,000 inbound links because they have thousands of contributors all hoping to drive social traffic into their piece of the commons.
Other social nets look like commons but don't walk the talk. They don't pay back the contributors preferring to keep the benefits mostly to themselves. When using one of these pseudo-commons tools YOU must extract value and send it to yourself.
Scoop.it and Slideshare are real commons built to help their contributors. KUDOS to the Scoop.it team, a nicer group of genius menshes you will never meet.
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Sydney Morning Herald
Why everybody is building a Web music service
CNN
After days of speculation, Twitter on Friday rolled out a Web page for Twitter Music.
Web Music Service Engagement Rules
Imagine Spotify's engagement and time on site numbers. They must be staggering. Apparently every other digital Big Dog is imagining how they can create a web music service too says CNN.
Twitter announced and launched a "Trending" music service yesterday and this post outlines how each of the majors (except for Facebook strangely) all have plans to attack your ears.
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This is a pair of Levi's®, buttons and rivets and pockets and cuffs, and the thread that holds it together. When the road gets rough and the sky gets jumpy a...
Marty Note
Woe is me to the great American brand that was Levis. Levis was more than jeans. Levis was America, apple pie, hamburgers and home. Levis became exportable culture. You could go to Russia with a suitcase of jeans and come home with a pile of cash. Then Brooke Shields didn't let anything come between her and her Calvin Klein jeans. Jeans moved from working class hero to downtown vogue Sheik.
Q: How does a brand recover cool? A: You can't. Once cool leaves the building it runs and you never catch it in the same way again. Power to the marketing team at Levis. Instead of a miserable grubbing beg they broke their own mold and spoke UP to us. First they used Walt Whitman and now they channel Patti Smith.
I am a Smith fan. There is a controversy about how dare Levis channel the singer/songwriter and poet without paying her. People who say that don't really know Patti Smith. Patti wasn't going to sell her work to Levis in this lifetime. Patti was married to Robert Mapplethorpe and she huddled on cold bare floors with little to eat, drink or wear in sacrifice to her art.
That Patti is experiencing a final act uplift in interest, praise and homage is a tiny spark of HOPE in the universe of Justin Bieber (no offense meant). Her estate might sell Patti's work to Levis, but Patti's appeal could be moot by then (though I believe Smith's tone poems will have staying power).
What about the reaction that these ads are trite or hamfisted? I say that too is nonsense. These ads are expressions of the hero with a thousand faces, Joseph Campbell's famous work. Campbell believed all cultures are guided by a handful of similar myths. A hero goes on a journey, discovers enlightenment and returns to change us. These ads are expressions of an ancient well, one that never goes dry.
Here is the thing that those outraged for Patti can take to heart. Patti is being talked about more now than before the ad. Patti will be paid in renewed interest and people wanting to know what all the controversy is about. Since this is the only way to channel Levis money to Patti I am all for it. We support ART in strange ways in this country. Best to chalk this latest example up to our American inability to be seen as listening to or supporting poetry. Music is all good, but poetry is unacceptable.
What about Levis stealing Patti's style? Nonsense, the ad is as much homage as outright theft and, as Picasso said, "Great artists steal, bad artists imitate." There is no stealing from Patti. She was and is much to distinct to ever be stolen from. If these "tributes" introduce an important voice to a new generation because of wearing some denim then I raise my gloved fist into the air in support of an American brand in the hopes they recover their cool.
