Curation Revolution

Marty Note
There are about a million implications of this Marketing Land report  showing content push +35% while engagement collapses. One implication is we are using the right tool. @Scoop.it and content curation is the future. As @Guillaume Decugis and his team shares (over and over), content curation's greater reach, democracy, and engagement is better for you, your band and website. 

 As we shared on G+ (Inevitable Lightness of Being) and Curagami (Burn Down Your Website) the tactical past is giving way to a different marketing future. Hold on to the past and become irrelevant. The future is about curating, caring and collaborating more and that means Scoop.it's genius becomes even MORE important :). Marty 

Social Media Reach Is Dead, Long Live Content Curation & Cmmunity
@Guillaume Decugis  was nice enough to ask me to weigh in on his blog post. He knew it wouldn't be hard for me to write 1,000 words on something that I feel strongly about - what will tomorrow's marketing look like.

Little is certain OTHER than tomorrow's marketing will be very different than today's and unrecognizable from yesterdays. The post on G+ shares my reaction to Guillaume's post along with as much Nostradamas as I can muster at midnight after a long day.

The core is YES content curation is going to be an integral part of the friends of friends marketing creating community we see at our Triangle Startup Factory funded startup called Curagami (http://www.curagami.com ).

One BIG THING we've already learned is RESPECT, ADMIRATION and enough envy to fuel a train for what Marc, Guillaume, Ally and the Scoopiteers created. The post discusses how any cause moves from passion, through to business and finally into quackery.

That evolution is why all tactical online marketing is dead man walking. The key is winning and keeping hearts and minds. Certainly content curation is going to be HUGE in winning the LOVE any successful brand or online presence will require to be successful in tomorrow's marketing. Are there a few other things? You bet and I tried to share all of the hard won lessons about content, community and love team Curagami is learning.

My G+ Post
https://plus.google.com/102639884404823294558/posts/i1fzgtror51

Content Shock Author Comment
Mark Schaefer was generous enough to leave a comment on our Curagami post about Content Shock. We repaid that favor by purchasing Mark's Content Code book. As we noted in the post we will report back on Mark's book. If you've already read Content Code, please share your review.

Thanks to Mark for a great share.

http://www.curagami.com/magical-thinking/news/community-shock-is-coming/ ;

[Content Marketing, Must Read] Great slides by Rand Fishkin on what makes an effective content marketing strategy. He outlines 5 reasons why your strategy might fail: You believed the biggest myth content marketing ever told the world You made content without a community You invested in content creation, but not in it's amplification You ignored content's most powerful channel: SEO You gave up too fast

Will content shock, a point where too much information chases too little attention, kill the inbound marketing golden egg laying goose? Maybe, maybe not.

Marty Note
Wrote thos post after reading @Guillaume Decugisexcellent Interest-based Content Curation Publishing: the cure for Content Shock?and Mark Shaefer's (@markwschaefer)equally as intriguing Content Shock: Why Content Marketing Is Not A Sustainable Strategy.

To understnad why I agree with both postions and that's possible you will need to read the ScentTrail Marketing post :).
http://www.scenttrail.com/content-shock-vs-curation/

Mentioned
@1918 Phil Buckley, @MarketingHits  @Brian Yanish - MarketingHits.com , @Curatti_  @ janlgordon