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Scoop.it!
Oreo kicked off the year with a brilliant, impromptu online ad during the Super Bowl, the success of which inspired countless other real-time marketing campaigns, many of which fell short Tech companies like Samsung and Google aired clever commercials... Via Brian Yanish - MarketingHits.com 
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Great examples to emulate and avoid here. Love Dov'e beauty sketches and "dunk in the dark" by Oreo.