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So let's say you decided to update the content on a page on your web site, the content is super out dated and needs a major revamp. When you update the content, it doesn't mean you need to put that new content on a new URL, you can just update the content on the existing URL. In fact, Google recommends it.
Via THE OFFICIAL ANDREASCY, massimo facchinetti
The New SEO This Curagami post takes issue with the priority and emphasis of two "old world" SEO posts. When Jeff Bullas suggests, important tweaks could result in top rank he over reaches. When Forbes worries about content length, they ask the wrong question in the wrong way. Here's a thought experiment to prove the point - does Oprah need to worry about technical SEO tweaks or content length?
Answer: No Oprah does not. When your tribe is as loyal, eager to consume and collaborate as Oprah's SEO is moot and adds little. Think Oprah achieved her position of trust and created such a loyal tribe by tweaking or manipulating content? Neither do we. Do we miss the days when a tweak here or there meant rank? You bet. Life was easier then, but marketing is so much better now, and it will become better still. The rub is Jeff and Forbes are right and wrong at the same time. Technically every tip Jeff shares is correct, but the emphasis is backward. Jeff starts with keywords. In this Curagami post we suggest starting with your story, your "why": http://www.curagami.com/seo-loves-ya-baby/
SEO for Writers
Search Engine Optimization (SEO) is crucial to online content marketing success. No Google listing means no traffic and no traffic means no money. This post shares 7 "on-page" SEO tips for non-technical.
I don't really think of SEO as "technical" since very coder I've ever attempted to educate about SEO could care less. Coders think about efficiency and SEO is often the least efficient way to markup your content.
Maybe inefficient, but marketers have to worry about traffic and money, not just code, so follow these 7 tips or teach them to your writers and coders for more traffic and money.
. Leaving Wordpress
Wordpress is killing us. We are exhausted with cave diving. We must cave dive because the world's largest blogging platform has become so opaque the it's main premise - create web content without an IT department - is spoiled.
Here are our 5 reasons for leaving Wordpress as fast as our friends at WTE.net will have us:
- Spam & Attacks
- Unrealized Promise
- Crap Overload
- SEO & Performance
- No Easy Multi-Platform Content Curation
. What are your reasons for leaving Wordpress? Or do you love Wordpress? Share and we will curate into this Wordpress post (one of our last).
http://www.curagami.com/5-reasons-we-are-leaving-wordpress/
Homeland & SEO
Watching Homeland episodes to catch up before the great TV show's season opener we realized our favorite spy story has a lot in common with Search Engine Optimization (SEO) including:
* Paranoid.
* Surprise * Sisyphus * Ignorance * Tribes
Working on a http://www.Curagami.com post, in the meantime find the slidedeck here:
https://shar.es/17ByZi
How Their Rank Teaches You SEO Lessons
SEO: Their Rank Talks To You, but are you listening, emulating category leaders and finding ways to disrupt your space to win hearts, minds and loyalty online is the "new SEO".
So if your question is, "You talking to ME?" and you are asking Google the answer is YES.
ASP Net Storefront may be good for many things but online commerce for Small to Medium Sized Businesses is not one of them. Here's why.
EPIC? We Want You Imagine if you were one of the first contributors to Mashable, TechCrunch or the Huffington post. Life for those first contributors is good now. Life for those trying to elbow their way in is not nearly as good. Stop elbowing because we have a cool idea. APPLY to be one of the first 5 Scenttrail Authors / Curators and Contributors, become an owner and find greatness...together.
The Platform Revolution "
Google is all about big brands now," a frustrated customer said. The complaint was about how this Small to Medium Sized Business couldn't win organic listings anymore. We disagreed. Google isn't rewarding top organic listings to Big Brands. Big brands look and feel more like platforms and that is why they are winning in spite of themselves.
Learn more about why you MUST think in platforms NOW: http://www.curagami.com/magical-thinking/new-seo/the-platform-revolution/
Everything Is Harder Suddenly everything online seems harder. Or there may be a slow drip with energy and value leaking out seemingly unrecoverable. Google’s algorithmic haircuts hurt no matter how realization dawns. This post is about how to recover, regain and reposition your website after traffic, conversions and money are dealt an injury by an algorithm:
Take These Easy Steps To Recover:
- Stop, Wait & Listen.
- Analytics Deep Dive.
- Create New KPIs.
- Back In To Blue Oceans.
- Create Community.
Thanks to FedEx
Sharing our Hero Marketing Haiku Deck last week with a group of Small to Medium Sized Businesses taught us how to tune the message. We noted how the TACTICS of competing with Amazon sparked real interest.
There are two components to competing with Amazon:
* 4Cs.
* Everything Is Everything.
Four Cs
Content, Customers, Commerce and Community are the four pillars of creating successful online marketing. The Uber-Goal is creating sustainable online community, or a community growing faster than its costs.
You create online community by curating more than you create and moving from US to WE. Content is how you signal customers your site, brands and company GET IT and want to create community.
You know you've created community when following increases, heuristic measures such as time on site, pages viewed and bounce rates improve and your site is getting closer to the magical 50% returning 50% new visitor mix.
Everything Is Everything
We've been struggling to explain how interconnected everything is these days. SEO, content marketing, content curation, email marketing, social media marketing and mobile marketing are working hand in glove now at increasingly faster pace. This more, faster, better loop means today's commerce is tomorrow's content, today's community is tomorrow's customer and round and round like a furious merry go round.
You win hearts, minds and loyalty today by understanding how to work the 4cs into a sustainable online community, a community of advocates wiling to sacrifice and support you, your brand and ideas.
Invisible Giant of the New SEO shows why Google, appification, mobile and other trends are making the new SEO hard to see, understand or create tactics for.
Thinking Different = Hardest Thing
Web marketing is different, powerful and transforming. If you can adopt these 5 "Secrets" and shift thinking accordingly you can win BIG online:
* Hedge and Diversify.
* Over and Under.
* Card count & DOUBLE DOWN.
* Become a NOWIST.
* Hit 4 out of 10 = Hall of Fame.
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SEO Hobgoblin Consistency shares tips and resources to help write better meta-data, body copy and image alt-text.Google's search spiders hate dissonance and confusion. Want your page to appear when customers search important keywords? Follow these SEO Hobgoblin tips on Curagami.
Five Marketing Lessons From Kaws
Brian Donnelly, the artists known as Kaws, has a lot to teach online merchants including:
- Products beat website
- Brands beat products
- Create Limited Editions
- Develop a community and a tribe
- SEO doesn’t matter when you do the four tips above insanely well
Are you familiar with Brain's work? Do you own a Kaws figurine? Share your reactions, thoughts, and ideas here or on Curagami: http://www.curagami.com/marketing-lessons-kaws/
Three weeks ago, we held our Q1 Lunch & Learn @ Liquid titled “Search Optimization in 2016” in our new event space here at Liquid HQ.
7 SEO Tips and Trends
Appreciate @Os Ishmael sharing Anne Carton's great 7 SEO Trends for 2016 Post today. Anne's post was so good we linked it from the Curagami post it inspired. Our 7 SEO Trends / Tips for 2016:
* Great Content Creates Community (despite Content Shock) * Mobile and Smartphones Are Changing Everything * Video RULES * Community Is KEY * Community Shock Is Coming * Empower Ambassadors, Understand Proxy Marketing * Fresh and NOW Beat Stale and THEN
Be sure to add your SEO tips for 2016 and we will mash them into this post with a link back and our thanks.
http://www.curagami.com/7-seo-tips-for-2016/?v=7516fd43adaa
In the past few months, I’ve written posts for sites like TechCrunch, Kissmetrics, and HubSpot. Collectively, these have garnered over 5,000 shares so far.
Yet when our PR manager recently asked me how guest posting improved my blog KPIs, I thought about it, then admitted, “Well, it doesn’t.”
Despite reaching a huge audience, my guest posts had nearly no impact on improving a single one of my KPIs, which include increasing organic traffic to the blog, improving engagement metrics, and increasing our number of subscribers.
Sure, we became a blip on the radar of some influential people, we got 15 seconds of Internet buzz, and a whole lot of traffic – albeit, highly unqualified traffic.
Via Brian Yanish - MarketingHits.com
Einstein’s Web Marketing Lessons
We enjoyed the nerdy HBO Einstein and Eddington movie about how the Cambridge mathematician (Eddington) confirms Einstein's General Theory of Relativity by crushing the known and more predictable Newtonian universe.
The web has two camps too. There are Newtonians who believe in an absolute truth we were never able to find during our 7 years as a DIrector of Ecommerce or our 15+ years of online marketing experience. This post shares Einstein's marketing lessons.
SEO Freakshow
Small to Medium Sized Businesses are caught in a vicious Chinese finger puzzle. The more they pull the more stuck they become. We say REJECT the CATCH-22 of trying to be us (SEOs, Internet marketers) and run away and join the circus instead. Here's why.
I'm not a SEO Triptych
I. Blue Oceans,
II. Used Cars and
III. Confusion
All linked from Scenttrail Marketing get your complete set TODAY! :).Marty
Content marketing must serve a higher purpose & featuring people not things is how websites win hearts, minds & loyalty creating online community.
Post includes a Fareed Zakaria interview with hedge fund manager Ray Dolio because Ray shares 5 tips for how to become a great web marketer:
* Think more about how "the machine" works (Google in our case). * Be in the middle of it and expect to get banged up. * Have great humility and FEAR. * It isn't KNOWING that matters it is what you do when you DON't KNOW.
* Find smart people who disagree with you and LISTEN.
I couldn't summarize how teams I've led have made over $30M in online sales learn to think and be. Ray may be speaking of how to manage a hedge fund, but he may as well be outlining how to be a great digital marketer.
This post explores an eternal truth - people not things sell.
http://www.curagami.com/magical-thinking/marketing/5-ways-people-fix-content-marketing/
Lots of questions after our presentation of asking the right Ecommerce questions last week to a group of about 40 Small to Medium Sized Businesses in Raleigh sponsored by FedEx. Instead fo writing more, we took a different approach and developed short "Video Notes" adding Curagami YouTube links to our Haiku Deck:
Find the Haiku Deck Here
http://shar.es/1gssvu
Find Introductory Video Notes on YouTube Here
https://youtu.be/T3KVhY_yK10
Find Video Notes about creating online community here
https://youtu.be/KXmON4U1I_E
Will add more video notes soon.
What Is QDF
Google has a favorite core concept - Quality Deserves Freshness. The concept changes content marketing in many ways such as:
* Content is publish & done.
* Content that sparks comments is prized. * Content that promotes links and shares is good. * Static Content is bad.
On Monday I made an editorial mistake. @Cendrine Marrouat - https://www.cendrinemedia.comwrote a great guest blog post for Curagami about content curation. My mistake was building a reference into an embedded slide deck in the title.
That editorial decision assumes too much. Any post MUST live up to its title and this one DID if a reader looked at Cendrine's great slides. If you didn't it was confusing. I added to the confusion by using a numbered list in the title and then NOT numbering the tips contained in Cendrine's slides.
We received a comment noting the dissonance my editorial decisions made. NOW WHAT DO YOU DO? Change the title back to Cendrine's better title and destroy the ripples the post earned. Change the blog title without changing the URL and Google sees and punishes the dispariety.
Better to ADD CONTENT IN because of QDF. I wrote in a couple of hundred words and re-shared the post on social as an object lesson in my need to become a better editor and QDF. NEVER take something away from Google they've indexed, has been shared or is inside your website's modeled evaluation.
Taking things away creates suspicion. Adding in new content helps with QDF and provides a new hook to share on social. QDF can be helped by:
* Comments.
* Feeds (if structured and embedded properly).
* Curation (of comments or other material).
* User Generated Content (UGC) such as social shares, comments, reviews and forms. * Questions - great because "new to them" evergreen content promotes UGC for years. * Polls - voting brings customers back and creates new social share hooks too.
If this information sounds like you really can't "fix" an editorial mistake as much as you create, curate and surf you way out of it you understand implications of QDF. Content in Google land is forever, but content in the new QDF world isn't static, unchanging and inviolate either.
Promise to write a post on QDF and how Google's search for the latest greatest and most relevant content means your content marketing needs to shift from "publish and done" to "publish, curate and publish again".
“Link building” as it is traditionally defined is fraught with risks, gray-hat techniques, and dangerous mistakes. Don’t approach link building in a let’s-build-some-links kind of way. If you do, you’re headed for dangerous waters. Instead, consider link building as a byproduct of being a networker, a content marketer, a local expert, a personal brand, and a social animal. Read More: http://www.searchenginejournal.com/link-building-brand-new-website/115075/
Marty Note
When one of our friends shared his use of the disavow tool daily at a recent conference to our shocked and surprise. He went on to explain by alerting Google to spammy links coming into his content he was winning more and more SEO cred and suddenly we got it.
Acting proactively on the knowledge not all inbound links are equal or good can save some SEO PAIN.
Not all links are equal and some may be attempts to HURT your website. Knowing who is linking to you, thanking the good ones and alerting Google to your disdain for the bad ones is becoming an important "new SEO" tactic.
This post shares solid new ways to get good links in the first place and original great content is you best friend on that mission. What it doesn't share is the cost of bad unsolicited links. Treat all links with care and give them with even more care.
We suggest NOT letting the spider follow your links. No Follow links protect you from having the content changed or altered after you link. Even with No Follow Links ONLY link to trusted sources so you may become an authority too.
Via Antonino Militello
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![THINK Like A Marketing Pro: 5 Secret Tips [New @HaikuDeck by @Scenttrail] | Curation Revolution | Scoop.it](https://img.scoop.it/OqAoEpe9LgjAYuLEobGVYDl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Adding content to older pages lives by Google's QDF (Quality Deserves Freshness) rule and reduces quantity in favor of quality. That last part, the reduction of quantity in favor of quality, seems to be motivating Google's latest algorithm changes (to the extent anyone can understand why Google does anything.