Optimize your content by sticking in as many keywords as possible. Avoid keywords– write for people. Publish 20 posts a day with a maximum of 300 words. Publish one post a week with a minimum of 2000 words. Welcome to the history of content marketing.
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Guillaume Decugis
onto Content marketing automation |
As Suzie Blaszkiewicz of GetApp puts it, the history of content marketing is far from being linear... There's been a lot of conflicting best practices and advice given by content marketing influencers over time.
One theme remains constant though: content marketing is hard and time consuming. So looking for tools to be more efficient and measure what works is the only given that you can count on when you embark on a content marketing journey.
(Note that GetApp conveniently plugs in its Top 25 content marketing Apps on the market ranking which is a great resource to my latter point).